Campaign concepts Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Campaign concepts
Reddit’s Shopify rollout is a step toward its ecommerce ambitions

Reddit’s Shopify rollout is a step toward its ecommerce ambitions

Article
Jun 01, 2026

Reddit opens Shopify to all advertisers: Global rollout ties community intent to DPAs, easing catalog setup and courting retail budgets.

How marketers should use ChatGPT and generative AI to build campaigns

Article
Apr 26, 2023

ChatGPT and generative AI will transform marketing. Advertisers can use the tech now to help create campaigns, from research to output to iteration. “Nobody should be doing [marketing campaigns] fully manually,” said Mike Kaput, CCO of the Marketing AI Institute. Here are the steps to use AI to build campaigns.

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