Humor and celebrity now dominate Super Bowl ads; brands now favor memeable, star-driven comedy as safer attention drivers and a chance at social-media virality.

Netflix has struck a global marketing deal with AB InBev spanning programming sponsorships, live events like NFL Christmas Day games and the Women’s World Cup, and even beer packaging featuring Netflix IP. For AB InBev, aligning beer with Netflix viewing occasions connects drinking culture to shared entertainment rituals. More than a sponsorship, the deal positions both brands as co-authors of cultural moments across sports, shows, and global viewing events.

Nonalcoholic beer set to overtake ale as world’s second-largest beer category: Younger consumers drive the growth as they consume less alcohol.

Super Bowl LIX ads showcase humor, nostalgia, and star power: Brands like Taco Bell, Budweiser, and Michelob Ultra aim for cultural impact with high-energy, social-driven campaigns.

Bud Light is no longer the US’ top-selling beer brand: While cost-conscious consumers turn to macro beers, AB InBev’s Dylan Mulvaney-related missteps are pushing them to other brands.

China’s retail sector has been on a steady path to recovery over the past few months. According to June data from the National Bureau of Statistics (NBS) in China, retail sales experienced a year-over-year drop of 1.8%, reaching $485.30 billion (RMB3.353 trillion). That was an increase of 1 percentage point over the prior month.