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Brand loyalty Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Brand loyalty
UK Digital Trends by Generation 2020

UK Digital Trends by Generation 2020

Report
Jul 28, 2020

Young consumers have led the way in terms of digital habits and consumption through the pandemic, but older age groups have been forced to catch up. Some old habits may die hard in these groups, but the digital future has definitely been hastened.

The Weekly Listen: Working from Home Forever, Hulu Transactional Ads and Google to Pay Publishers

The Weekly Listen: Working from Home Forever, Hulu Transactional Ads and Google to Pay Publishers

Audio
Jul 02, 2020

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss what it might be like to work from home forever, Hulu's new transactional ads, Google paying select publishers, America's diversity, switching brand loyalty, YouTube's short videos, an eerie fact about corn and more.

What Makes Consumers Loyal to Brands?

What Makes Consumers Loyal to Brands?

Article
Sep 17, 2018

When a consumer finds a product they like, they tend to become repeat customers. However, a recent survey found that some consumers—particularly Gen Z and millennials—are not always ready to commit to one product.

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