While retail ecommerce sales are growing rapidly in the US, brick-and-mortar shopping is still important to consumers. They’ll spend almost 90% of their retail dollars in person this year, and a large portion of that foot traffic comes from webrooming.

The online grocery market is starting to reach an inflection point, but in order to achieve success, retailers must overcome key logistical hurdles.

Last year, 81.4% of global consumers reported ordering items online for in-store pickup (up nearly 30% from the year prior) as more consumers are drawn to the service’s convenience and speed.