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Betterhelp Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Betterhelp
Meta’s targeted healthcare advertising changes go into effect

Meta’s targeted healthcare advertising changes go into effect

Article
Jan 09, 2025

Meta’s healthcare ad changes go into effect: Healthcare advertisers will need to get creative and experiment with different approaches to effectively reach their target audiences in light of the changes.

Data Drop: 5 Charts on Gen Z’s Mental Health and Their Attitudes Toward Social Media

Data Drop: 5 Charts on Gen Z’s Mental Health and Their Attitudes Toward Social Media

Article
Jun 29, 2023

Concerns regarding social media’s effect on young people are on the rise. Explore the current state of Gen Zers’ mental health, how they feel about social media, and their willingness to receive care.

Amazon, One Medical, and BetterHelp targeted by the FTC

Amazon, One Medical, and BetterHelp targeted by the FTC

Article
Mar 03, 2023

Amazon, One Medical, and BetterHelp targeted by the FTC: The federal agency issued a $7.8 million fine over use of patient health data. But it’s also looking for deceptive promises of privacy.

US Podcast Advertising 2022

US Podcast Advertising 2022

Report
Apr 25, 2022

Podcast listening keeps making gains, and the medium is becoming a bigger part of marketers’ audio strategies.

See the biggest spenders in the podcast ad boom

See the biggest spenders in the podcast ad boom

Article
Mar 08, 2022

BetterHelp bested other US podcast advertisers in 2021 and spent $76.9 million on podcast placements that year. This was nearly triple the outlays of NBCUniversal, the second-biggest spender, at $27.7 million. All told, the top 10 podcast advertisers invested close to $300 million.

Spotify lets Anchor creators upload video podcasts, opening up new video marketing opportunities

Spotify lets Anchor creators upload video podcasts, opening up new video marketing opportunities

Article
Oct 22, 2021

Spotify’s video podcasting push could bring in more users and marketers: Podcasts are already gaining steam with both groups, and video will help make the medium—and ads in it—even more engaging.

US Audio Advertising Forecast 2021

US Audio Advertising Forecast 2021

Report
Oct 11, 2021

Due to listener growth, advertisers no longer find digital audio advertising experimental.

A look at the biggest US advertisers in podcasting

A look at the biggest US advertisers in podcasting

Article
Oct 04, 2021

BetterHelp is by far the biggest US podcast ad spender, laying out $35.7 million in the first seven months of 2021—more than twice as much as the next-largest advertiser, ZipRecruiter, which allocated $13.6 million.

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