Meta’s healthcare ad changes go into effect: Healthcare advertisers will need to get creative and experiment with different approaches to effectively reach their target audiences in light of the changes.
Concerns regarding social media’s effect on young people are on the rise. Explore the current state of Gen Zers’ mental health, how they feel about social media, and their willingness to receive care.
Amazon, One Medical, and BetterHelp targeted by the FTC: The federal agency issued a $7.8 million fine over use of patient health data. But it’s also looking for deceptive promises of privacy.
Podcast listening keeps making gains, and the medium is becoming a bigger part of marketers’ audio strategies.
BetterHelp bested other US podcast advertisers in 2021 and spent $76.9 million on podcast placements that year. This was nearly triple the outlays of NBCUniversal, the second-biggest spender, at $27.7 million. All told, the top 10 podcast advertisers invested close to $300 million.
Spotify’s video podcasting push could bring in more users and marketers: Podcasts are already gaining steam with both groups, and video will help make the medium—and ads in it—even more engaging.
Due to listener growth, advertisers no longer find digital audio advertising experimental.
BetterHelp is by far the biggest US podcast ad spender, laying out $35.7 million in the first seven months of 2021—more than twice as much as the next-largest advertiser, ZipRecruiter, which allocated $13.6 million.
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