AI search is changing how B2B buyers discover and compare vendors. Visibility depends on strong SEO fundamentals, clearer differentiation, and content governance that support faster evaluation and more consistent brand information.

As healthcare and pharma ad spend shifts to digital, discover the CTV, social, and search trends redefining media strategy in our latest forecast.

The news: OpenAI is working on an enterprise product that would rival both Microsoft 365 and Google Workplace, per The Information. The features would allow user collaboration within documents and chat capabilities among co-workers, according to two sources. Our take: OpenAI has the potential to be an all-in-one solution if it could use its interface as a document creator and data storage solution, but Microsoft’s and Google’s brand recognition in that space is likely to keep ChatGPT enterprise solutions on the sidelines—for now.

Kantar Media is sold for $1 billion as measurement heats up: Private equity sees a big opportunity in the rapidly changing landscape.

Mobile payments—both proximity payments and P2P transfers—continue to grow rapidly in volume. User growth is slowing, and increased spending will primarily come from existing users spending more often via mobile phones.

Grocery is the least penetrated but fastest-growing category in ecommerce today. Traditional brands and retailers need to understand why this channel shift is accelerating and adjust their marketing and selling strategies accordingly.

In some B2B businesses, only a small subset of the customer base actually drives the largest portion of their profitability. Bain & Company's Mark Kovac explains how B2Bs can realign their growth strategy to existing accounts with the most potential.