Back to school Trends & Statistics
Ecommerce to Make Up Nearly 10% of Back-to-School Sales
eMarketer expects US ecommerce sales to increase 15.4% during this year's back-to-school shopping period, while overall spending will rise 3.5%.
Retailers Revise Their Back-to-School Strategies
A longer selling period and added competition from Amazon have caused US retailers to rethink how they market the back-to-school shopping season, a new survey finds.
Mothers Find Alternatives for Back-to-School Shopping
Armed with a lengthy list of needed school supplies, US mothers are upping their omnichannel approach for the back-to-school season, according to a new survey.
Tossing Out Misconceptions About College Students to Influence Them Year-Round
Chegg's Danielle Malloy and Mitch Spolan discuss meeting students where they are to break through and influence brand preferences.
Getting ‘Primed’ for Amazon Prime Day 2018
Since its 2015 inception, Amazon Prime Day has quickly rippled across the industry and reshaped the dynamics of the summer and back-to-school shopping seasons. Cooper Smith, director of Amazon research at Gartner L2, spoke with eMarketer’s Andrew Lipsman about what to expect on Prime Day 2018, and how marketers can capitalize on this fast-growing and influential retail phenomenon.
Powerful data and analysis on nearly every digital topic.
Become a ClientWant more marketing insights?
Sign up for EMARKETER Daily, our free newsletter.
Thanks for signing up for our newsletter!
You can read recent articles from EMARKETER here.- Learn about what technologies are transforming your industry
- Gain exclusive perspectives from top industry leaders
- Access thousands of data sets and forecasts via our iconic charts