B2b conferences Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for B2b conferences
B2B Event Marketing 2026
Report
May 18, 2026
B2B events face higher expectations and tighter scrutiny. Attendees want experiences that justify the trip, while marketers are increasing investment before execution maturity has caught up. Gaps show up in agenda design, networking quality, and ROI.
The rise of passion and purpose travel and why it matters for marketers
Article
Feb 17, 2026
Travel is increasingly driven by events, fandoms, and personal goals rather than traditional leisure. That shift is creating high-intent moments where consumers are more engaged, more receptive, and more willing to spend.
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