Audiobooks Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Audiobooks

Music streaming apps shift from growth to monetization through diversification

Article
May 05, 2026

Music streaming apps hit saturation: As downloads stall, platforms bulk up bundles to justify higher fees and retain paying fans.

Spotify’s Act 2: From Music King to Social Audio Powerhouse? | Behind the Numbers

Audio
Sep 12, 2025

On today’s podcast episode, we discuss why Spotify is still considered the king of audio streaming, why advertising is not working out quite as they’d hoped (yet), and how they might become a social platform. Join Senior Director of Podcasts and host, Marcus Johnson, and Senior Editor, Daniel Konstantinovic. Listen everywhere and watch on YouTube and Spotify.

SiriusXM is stabilizing as it mulls the future of digital audio

SiriusXM is stabilizing as it mulls the future of digital audio

Article
Jan 30, 2025

How SiriusXM plans to compete with Spotify: After a failed music streaming venture, the company is reinvesting in its car business.

Spotify and UMG ink multiyear deal to boost artist monetization and innovation

Spotify and UMG ink multiyear deal to boost artist monetization and innovation

Article
Jan 28, 2025

Spotify and UMG expand their partnership: Companies offer new subscription tiers, premium content bundles, and artist-first royalty reforms.

Spotify says no to audiobook ad space

Spotify says no to audiobook ad space

Article
Oct 16, 2024

Spotify is holding off on launching audiobook ads: Statements from its ad chief reflect a nascent product that it doesn’t want to dilute with ads—yet.

The Daily: Are Spotify's money losing days behind it, how much would you pay for music, and can 'Music Pro' move the needle?

Audio
May 02, 2024

On today's podcast episode, we discuss why fewer folks are signing up to Spotify, whether breaking out an audiobook-only tier makes sense, and how much a speculative 'Music Pro' can move the needle. Tune in to the discussion with our analyst Ross Benes.

The Daily: Can audiobooks give Spotify a second wind, can AI hinder customer service, and banning ads for minors

Audio
Nov 07, 2023

On today's podcast episode, we discuss how much audiobooks can move the needle for Spotify, how engaging its app is versus Netflix and TikTok, and how much of its podcast success is tied to Joe Rogan. "In Other News," we talk about how badly AI can hurt your company's customer service and why Google has called for a ban on personalized ads for minors. Tune in to the discussion with our analyst Daniel Konstantinovic.

Spotify loosens podcast exclusivity after slow listener growth

Spotify loosens podcast exclusivity after slow listener growth

Article
Apr 20, 2023

Exclusive podcasts didn’t pay off for Spotify: With slower listener growth overall, the company is bringing some shows to rival audio platform

The Weekly Listen: Is AI actually coming for your job, do customers care about values, and the subscription divide

Audio
Apr 13, 2023

On today's episode, we discuss whether generative AI is actually coming for your job, how much customers really care about a company's values, whether there is a subscription divide among groups of people, whether audiobooks could be the next frontier for advertising, some karaoke facts, and more. Tune in to the discussion with our analysts Evelyn Mitchell and Max Willens and vice president of Briefings Stephanie Taglianetti.

What Smart Glasses Actually Look Like and How They Can Help

What Smart Glasses Actually Look Like and How They Can Help

Audio
Oct 10, 2019

eMarketer principal analyst Victoria Petrock explains smart glasses: What can they do? What will they look like in the future? She then discusses Facebook’s new VR world, how many Americans listen to audiobooks and UPS’s drone delivery achievement.

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