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Apple watch Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Apple watch
NIH funds study to see if Apple Watch can prevent strokes, limit blood thinners

NIH funds study to see if Apple Watch can prevent strokes, limit blood thinners

Article
Aug 30, 2022

Researchers are using NIH funding to see if Apple Watch app algorithm can prevent strokes. We wonder if doctors will trust the data.

Apple leans on Vietnam for Apple Watch and MacBook production

Article
Aug 18, 2022

China’s loss is Vietnam’s gain: Apple is diversifying production into Southeast Asia as US relations with China deteriorate. Confidence in Vietnam’s production scalability could accelerate the shift away from China.

Digital Fitness Brands 2022

Digital Fitness Brands 2022

Report
Aug 04, 2022

As digital fitness goes mainstream, leading brands Nike, lululemon athletica, Peloton, and Apple are trailblazing a path for lifestyle brands toward a more profitable future.

4 key takeaways from WWDC 2022

Article
Jun 07, 2022

All eyes on Apple: As expectations mount for AR/VR product plans, Apple doubles down on iPhone, Mac, and iPad—a move that might indicate its metaverse ambitions are on hold.

Smartwatch demand grows at a record 13% YoY in Q2

Article
Jun 01, 2022

Apple dominates surging smartwatch sales, but Google is entering the fray: Growing interest in smartwatches and headphones in emerging markets like India indicate potential for Google and partners to grow Android’s ecosystem with devices like the new Pixel Watch

US Remote Patient Monitoring Forecast 2021

US Remote Patient Monitoring Forecast 2021

Report
Nov 05, 2021

The remote patient monitoring market is surging, with the number of US users doubling between 2020 and 2025. Consumers, healthcare providers, payers, and pharma companies are all investing in the technology and programs to improve care and lower cost.

Apple’s Q3 wearables revenues surpassed both iPad and Mac segments

Apple’s Q3 wearables revenues surpassed both iPad and Mac segments

Article
Jul 28, 2021

The Apple Watch in particular saw unprecedented growth and new user adoption, while challengers lag far behind. With competing smartwatches still months out, competitors need to find other ways to challenge Apple’s devices on price, functionality, and cross-platform compatibility.

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Apple’s virtual primary care ambitions are on pause

Apple’s virtual primary care ambitions are on pause

Article
Jun 16, 2021

Recent reports say Apple has paused its virtual and in-person primary care ambitions—we unpack why its Watch and iPhone footprint could help it flourish when it decides to press play.

The Social Determinants of Health

The Social Determinants of Health

Report
Mar 25, 2021

This report explains the rise of tech-focused SDOH initiatives among US health insurers and hospitals, unpacks how these entities’ heavier focus on SDOH has ushered in opportunities for digital health vendors and tech companies operating at the periphery of healthcare to help address nonclinical health gaps, and lays out the factors driving the prioritization of SDOH and inhibiting these efforts’ growth.

The Number of Health and Fitness App Users Increased 27% from Last Year

The Number of Health and Fitness App Users Increased 27% from Last Year

Article
Jul 20, 2020

As coronavirus cases continue to rise in parts of the country, consumers are remaining wary of returning to gyms or visiting their physicians in person, with many turning to apps.

Where Are We at with the Privacy Debate?

Where Are We at with the Privacy Debate?

Audio
Jan 28, 2020

eMarketer principal analysts Nicole Perrin and Yory Wurmser check in on the ongoing privacy debate, looking at data privacy, device privacy and privacy legislation. They also discuss child privacy laws in the US, telemedicine adoption and an Apple Watch partnership.

Can Health Features Save Wearables?

Can Health Features Save Wearables?

Audio
Mar 22, 2019

In the latest episode of "Behind the Numbers," eMarketer principal analyst Yory Wurmser discusses a Stanford University School of Medicine study, which focused on the Apple Watch. How good is the smartwatch at detecting atrial fibrillation, and what are the risks of self-monitoring?

Wearables 2019

Wearables 2019

Report
Jan 03, 2019

The wearables market, long-dominated by fitness trackers, is shifting to more advanced and varied devices, such as smartwatches and hearables.

How Many Gen Xers Use Wearables?

Article
Dec 19, 2018

Gen Xers’ wearable usage is rising, albeit slower than it has in past years. By the end of 2018, 15.4 million Gen Xers will have used a wearable device at least once per month, up from 14.0 million in 2017.

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