Api Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Api
API investments help banks stay competitive within the growing fintech ecosystem

API investments help banks stay competitive within the growing fintech ecosystem

Article
Mar 15, 2022

APIs take off among banks: They’re critical for “as a service” innovations, but APIs raise the challenge of working with legacy tech stacks and finding developers during a talent shortage.

Augmented Reality Marketing and Advertising 2018

Augmented Reality Marketing and Advertising 2018

Report
Oct 01, 2018

While augmented reality is still in the early adoption phase, usage is growing quickly. Recent hardware and software advancements—and backing from big tech companies—are spurring advertisers and marketers to create engaging new experiences for their customers.

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