The lack of a standard definition for agentic commerce reveals a fundamental split in how the industry is preparing for AI’s role in shopping

This FAQ examines why the brand-versus-performance tension is intensifying, what the data reveals about budget shifts, and how marketers can prove brand marketing's value in an era of heightened accountability.

More shoppers are utilizing omnichannel offerings to simplify their shopping experiences. For brands and retailers, offering consumers an obvious in-app value exchange can lead to downloads and encourage loyalty.

In this Analyst Webinar presentation, made possible by BigCommerce, eMarketer’s principal retail analyst Andrew Lipsman provides an exclusive breakdown of what retailers have experienced so far this year, and what that means for the holiday season as a whole.

US retail ecommerce sales for the holiday season thus far (Nov. 1 through Nov. 26) generated $58.5 billion, a 19.9% increase from last year, according to research from Adobe.

In this special webinar panel of eMarketer analysts you'll learn the market forces changing the ways consumers shop for consumer packaged goods, and the drivers affecting how CPG companies sell to consumers.

For the 2018 holiday season, eMarketer expects total US retail sales to grow 4.1% to $986.8 billion, with ecommerce jumping 16.2% to $123.4 billion.

At an eMarketer breakfast event yesterday, a panel of eMarketer analysts weighed in on Amazon and discussed the giant's future.