Ana Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Ana
How Are Marketers Adapting to Data Privacy Laws?

How Are Marketers Adapting to Data Privacy Laws?

Article
Feb 08, 2019

One of the biggest trends in advertising this year will be consumer privacy and security concerns, which has forced marketers to get their data houses in order.

Why Many Marketers Look To Cut Vendors

Why Many Marketers Look To Cut Vendors

Article
Dec 03, 2018

About two-thirds of brand marketers surveyed by Sizmek prioritize reducing the number of middlemen they do business with.

eMarketer's Geoff Ramsey and ANA's Bill Duggan Talk Crisis of Trust

eMarketer's Geoff Ramsey and ANA's Bill Duggan Talk Crisis of Trust

Interview
Oct 23, 2018

eMarketer's chief innovation officer Geoff Ramsey recently spoke with Bill Duggan, group executive vice president of the ANA to discuss Amazon, trust and digital creative.

What’s Holding Programmatic Audio Back?

What’s Holding Programmatic Audio Back?

Article
Aug 10, 2018

Programmatic audio is growing, but it is hampered by a lack of scale, disagreement over ad specs and reluctance from ad buying platforms to build audio-specific features.

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