The news: Despite global cuts in ad budgets, several companies are diving head-first into their own ad offerings to diversify revenues. HP is reportedly pitching HP Media Network, an ad network highlighting laptop and desktop ads. The move includes ads on HP computers and apps, offsite ads, placements in social and email campaigns, and a free ad-supported TV service. Our take: Introducing ad offerings isn’t necessarily a lost cause—but knowing how to position new ad products is key to succeeding in a time when advertisers are increasingly hesitant to invest without measurable results.

The news: AMC Entertainment’s stock plummeted 7.4% on Tuesday, per TipRanks, after the chain started running additional ads before screenings—building on AMC’s 27.8% YTD loss. AMC simultaneously announced a debt and financing agreement that included $223 million in new financing for debt maturing in 2026 and converting at least $143 million worth of existing debt into equity. Our take: Higher ad revenues for AMC could offset the chain’s financial difficulties, but its refinancing plan shows ads alone aren’t enough. Investors are seeking a clear path to consistent profitability.

The news: AMC Theaters has made a deal with National CineMedia (NCM) that will see the biggest US theater chain run additional ads before showings. Beginning July 1, AMC showings will include a “platinum spot” right before a film starts. Our take: AMC’s deal emphasizes that getting moviegoers back in theater seats and boosting ticket sales isn’t enough to keep the industry afloat—theaters need to diversify revenue streams through tactics like expanded advertising to remain competitive.

Theater chains to invest $2.2 billion in upgrades: Major theater chains are planning large-scale upgrades to improve the in-theater experience, attracting audiences back to cinemas.

Following a few turbulent years, upfront TV ad spending will maintain momentum from last year.

On today's episode, we discuss when we might see a digital "Govcoin," why it matters, and what Amazon, Facebook, and AMC are up to in the world of cryptocurrency. Tune in to the discussion with eMarketer research analyst Grace Broadbent and financial technology analyst at Insider Intelligence Victor Chatenay.

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and senior forecasting analyst Oscar Orozco discuss whether ride-hailing apps can whether the storm, how much power will Facebook's oversight board actually have, Starbucks reducing its reliance on cash, Amazon possibly buying AMC Theatres, the next wave of sports programming, updated cookie consent, what does yawning tell you about yourself and more.

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and forecasting analyst Peter Vahle discuss Spotify listening behavior, the screen time battle, a new NFL/Amazon deal, movies leapfrogging the cinema, out-of-home advertising in a COVID-19 world, where in America it's illegal to have a mobile phone and more.

Ad dollars and viewers are pouring into digital video platforms as the TV industry continues to lose subscribers.