Amazon’s genAI push continues with new seller tools: The retailer released Project Amelia, an AI assistant to help sellers with queries and troubleshooting, alongside other features to improve the merchant and customer experience.

Marketers project Q4 revenue gains: Sales to outpace ad spend growth, driven by focus on more efficient spending strategies.

Amazon misses sales expectations as shoppers trade down to cheaper products: The retailer is trying to win over price-conscious customers with more sales events and a soon-to-be-launched budget marketplace.

Prime Day 2024 shatters records yet again as consumers stock up on essentials: Shoppers spent $14.2 billion online, spurred by significant discounts and the chance to get a head start on back-to-school needs.

Retail media ad spending in the US will reach almost $55 billion in 2024, as advertisers’ focus on off-site spending intensifies.

Amazon beats estimates as advertising, profitability push delivers results: The retailer’s spring sale and Prime Video ads helped drive a 13% increase in revenues.

As Latin America’s digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time—and money—if they wish to maintain a competitive edge in today’s rapidly evolving business environment.

Amazon announces Big Spring Sale as consumers show signs of spending fatigue: The retailer is counting on the event to jolt sales and give its ad business an edge over Meta and Google.

The cost of advertising on Amazon spiked in 2023: Our industry KPIs show that while CPCs are rising, healthy consumer demand is stabilizing return on ad spend.

Our first-ever worldwide forecast for retail media ad spending shows enduring momentum and lots of good news for Amazon and other ecommerce platforms around the world.

Amazon muscles in on Google and Meta’s ad throne: Retail media and Prime Video propelled the company to a blockbuster 2023—and 2024 looks even brighter.

Shoppers made a record number of Amazon purchases this holiday season: Strong consumer spending coupled with momentum in its ad business helped propel Amazon’s earnings well past expectations.

Amazon is shaking up the streaming CPM market: Prime Video ads will launch with $30 CPMs at the end of the month in a sign that streaming ad costs are stabilizing.

The Latin American economy is on the upswing, with digital innovation in the driver’s seat. Our trends report explores how retail media, commerce, and generative AI will be redefined in 2024 and what businesses need to know to get ahead.

Ad spending growth is tapering off, but major changes are coming to the market, including the deprecation of third-party identifiers, a new era in TV ad measurement, and growing use of AI in advertising.

Amazon merchants could give it a leg up in the AVOD race: The company has offered to fund ad production for brands that buy at least $15,000 in video commitments.

What are 2023’s top retail media networks for CPG brands? From Amazon to Kroger, we share a selection from our in-depth report evaluating ad buyers’ perceptions of leading platforms.

Here’s how ad buyers ranked the retail media networks of 14 leading CPG-focused retailers—including Ahold Delhaize, Albertsons, Amazon, Costco Wholesale, CVS, Instacart, Kroger, Target, and Walmart—according to the attributes they value most.

Amazon plots an upgrade to its search capabilities, with help from generative AI: The retailer is planning to incorporate an AI chatbot to help shoppers with queries, recommendations, and product comparisons.

Amazon is doing everything it can to keep growing: The retailer has a dizzying array of initiatives in the pipeline, from in-game merchandise shops to generative AI advertising tools to incentives for shoppers to retrieve orders in person.