Algorithm Trends & Statistics
Customer Experience 2019 (Part 1)—Audience Segmentation and Targeting
To deliver an effective customer experience, marketers must first identify their customers and audiences. This report focuses on how marketers identify audience segments and target groups today.
Podcast | Pulling Back the Curtain on YouTube's Recommendation Algorithm
In the latest episode of "Behind the Numbers," eMarketer principal analyst Paul Verna talks about YouTube's algorithm for video recommendations. YouTube will reach more than 190 million users this year. How much does its tool drive engagement?
Getting Smart About Artificial Intelligence
This report highlights five best practices for marketers and advertisers as they evaluate the use of artificial intelligence and machine learning technologies in their operations.
Powerful data and analysis on nearly every digital topic.
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