Albertsons Trends & Statistics
Instacart accounts for 1 in 5 US grocery ecommerce sales, but its share is decreasing
Instacart's growth exploded in 2020, with sales increasing by 229.7% over 2019, for a total of $23.42 billion. But by the end of 2021, the grocery delivery company's sales will grow by a comparatively small 11.3%, which is in line with market norms.
The top 5 US grocery ecommerce retailers of 2021
Walmart outsells Amazon in this key category
Retailers Are Revamping Private-Label Grocery
US Retailers Are Going Big on BOPUS
Last year, the number of locations offering “buy online, pick up in-store” (BOPUS) nearly doubled among leading US grocery retailers. Walmart (and various third-party partners), Target/Shipt, Kroger/Instacart, Ahold and Albertsons brought their collective number of click-and-collect locations from 2,451 in January 2018 to 5,800 in December 2018, per data from CommonSense Robotics.
O2O Measurement and Marketing 2018
With smartphones ubiquitous, marketers have new ways of linking online advertising with offline actions. This enhanced online-to-offline (O2O) view exposes a broader swath of the path to purchase and more accurately reveals advertising effectiveness.
Powerful data and analysis on nearly every digital topic.
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