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EMARKETER

Albertsons Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Albertsons
US Retailers Are Going Big on BOPUS

US Retailers Are Going Big on BOPUS

Article
Apr 08, 2019

Last year, the number of locations offering “buy online, pick up in-store” (BOPUS) nearly doubled among leading US grocery retailers. Walmart (and various third-party partners), Target/Shipt, Kroger/Instacart, Ahold and Albertsons brought their collective number of click-and-collect locations from 2,451 in January 2018 to 5,800 in December 2018, per data from CommonSense Robotics.

O2O Measurement and Marketing 2018

O2O Measurement and Marketing 2018

Report
May 16, 2018

With smartphones ubiquitous, marketers have new ways of linking online advertising with offline actions. This enhanced online-to-offline (O2O) view exposes a broader swath of the path to purchase and more accurately reveals advertising effectiveness.

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