Apple launches new health study: Its experience conducting health studies for product development positions the company well to roll out new health-tracking features and capabilities.

While iPhone and wearables sales slipped, Apple’s services revenues grew 13% YoY to $26.3 billion. Apple Intelligence hasn’t paid off yet, but monetizing Siri could give it a boost.

More than a quarter of the US population wears a connected device, including a growing number of older consumers who are interested in health and fitness tracking.

As digital fitness goes mainstream, leading brands Nike, lululemon athletica, Peloton, and Apple are trailblazing a path for lifestyle brands toward a more profitable future.

The Apple Watch in particular saw unprecedented growth and new user adoption, while challengers lag far behind. With competing smartwatches still months out, competitors need to find other ways to challenge Apple’s devices on price, functionality, and cross-platform compatibility.

As new voice tech has emerged, functions normally embedded in phones have begun shifting to smart headphones, aka hearables.

The wearables market, long-dominated by fitness trackers, is shifting to more advanced and varied devices, such as smartwatches and hearables.