This report provides the key takeaways from our forecast on US sharing economy users, including user data for Uber, Lyft and Airbnb.

eMarketer forecasting analyst Eric Haggstrom shares our recent forecast adjustments for digital travel sales in Japan and South Korea, including the reasons behind the faster-than-expected growth.

eMarketer principal analysts Mark Dolliver and Nicole Perrin join vice president of content studio Paul Verna to discuss Airbnb’s upcoming IPO, Facebook’s acquisition of “mind-reading wristband” company CTRL-labs, highlights from New York Advertising Week 2019 and more.

Thanks to rising competition and a strong economy, travel companies are increasing their digital ad budgets.

In this episode of "Behind the Numbers," eMarketer principal analysts Yory Wurmser and Paul Verna cover the importance of voice to marketers, the new video streaming services from AT&T and NBCUniversal, and why Airbnb is investing in TV content. "Behind the Numbers" is sponsored by LinkedIn Marketing Solutions. Listen in.

Marketing to millennials is a top priority for many brands, but treating the demographic as a single group misses the opportunity for precise targeting.