Advertisers Trends & Statistics
A privacy-centric future, retaining CTV users, and YouTube's interactive video ads
On today's episode, we discuss how prepared measurement and syndication vendors are for the removal of third-party cookies and device IDs, what options advertisers have to maintain measurement and addressability, and some best practices and recommendations for both sides of the supply chain that will help them seamlessly transition to a privacy-centric future. We then talk about how connected TV (CTV) giants are holding onto new customers, YouTube's CTV ads that can move over to your smartphone, and where people prefer to watch movies. Tune in to the discussion with senior vice president of product and general manager of customer experience at Neustar Steve Silvers and eMarketer principal analyst at Insider Intelligence Paul Verna.
The Weekly Listen: Google Search 2.0, leaving Facebook, and regulating algorithms
On today's episode, we discuss what's next for Google Search, what it would take for advertisers to leave Facebook, regulating algorithms, how advertisers can get into gaming, restaurant robots, how to run better meetings, fun with flags, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, analyst Blake Droesch, and director of forecasting at Insider Intelligence Oscar Orozco.
How much are we shopping on our smartphones, solving for identity, and where is 5G?
On today's episode, we discuss how much Americans shop on their smartphones, what's encouraging them to shop more, and what's holding them back. We then talk about what to make of Apple's battle with Epic Games, where 5G has gone, and how advertisers are handling looming third-party cookie changes. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Yory Wurmser.
Four Takeaways from Snap’s Q4 Earnings: What Advertisers Need to Know
Snap Inc. reported Q4 2018 earnings Tuesday and, like Facebook, beat expectations for revenue and usage. In this eMarketer Analyst Insight, principal analyst Debra Aho Williamson and senior analyst Jasmine Enberg explain four key takeaways for advertisers.
What Will Solve Germany's Big Ad Blocking Problem?
Patrick Edlefsen, managing director of D/A/CH at Sizmek, talks about how brands and publishers are upping their game in response to increasing ad blocking in Germany.
Ads.txt Demonstrates Why Video Is Fraudsters' Favorite Ad Format
The Guardian’s ad-buying test shows that domain spoofing is rampant for video inventory, but not display.
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