Disney will fully fold Hulu content into Disney+ by 2026, transforming Disney+ into a broader streaming portal spanning family programming, general entertainment, news, and sports. Hulu’s brand will remain intact inside the app, but its slowing revenue trajectory—expected to reach nearly $12 billion by 2027—has accelerated the logic for consolidation. The strategy becomes more important as Netflix pursues its takeover of Warner Bros. Discovery, potentially creating the most powerful premium-content library in streaming. Disney must keep viewers inside its ecosystem longer, reduce churn, and strengthen its ad-supported tiers. Success depends on balancing Hulu’s adult content with Disney+’s family identity while expanding perceived value.
AI, stricter safety rules, and new ad restrictions are reshaping the UK digital landscape as local sellers gain leverage, platforms face new friction, and advertisers adapt to a fast-changing regulatory environment.
OnlyFans posts record-breaking $6.63 billion in 2023 gross payments: Creator base grows 29%, but regulatory challenges loom.
Powerful data and analysis on nearly every digital topic.
Become a ClientWant more marketing insights?
Sign up for EMARKETER Daily, our free newsletter.
Thanks for signing up for our newsletter!
You can read recent articles from EMARKETER here.