Ads Trends & Statistics
What we expect events in 2021 to look like, brand safety scores, and post-pandemic ads
On today's episode, we discuss in-person events in 2021, how to put on an engaging hybrid conference, and how to consider making money from virtual events. We then talk about Twitch's "Brand Safety Score," new ads envisioning post-pandemic life, and TV makers leaving no ad spot unturned. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jillian Ryan.
Marketers Worry About Ads Near COVID-19 Content, but Consumers Are Less Fazed
As the coronavirus pandemic persists in the US, marketers are wary about the ads that could appear next to any COVID-19-related content.
Ads.txt Demonstrates Why Video Is Fraudsters' Favorite Ad Format
The Guardian’s ad-buying test shows that domain spoofing is rampant for video inventory, but not display.
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