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Ad spend Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Ad spend

Global ad spend will grow more than 10% this year as economy recovers quicker than expected

Article
Jun 15, 2021

Worldwide ad spend soars: Total media ad spending will grow faster than anticipated this year, spurred by strong growth in digital and the rapid economic recoveries seen in countries with vaccine access.

Making sense of CTV ad fraud | Sponsored Content

Article
May 18, 2021

The growth of connected TV (CTV) has been a rousing success story; unfortunately, fraudsters have noticed. As advertising budgets shift to CTV, alleviating safety concerns becomes increasingly paramount.

Rebalancing Ad Spend During COVID-19: Finding Your Audience on Connected TV | Sponsored Content | Tech-Talk Webinar, On-Demand

Video
Apr 02, 2020

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Max Knight, vice president of analytics services at Amobee. He shared pre-campaign preparation in the age of COVID-19.

Brexit’s Impact on the UK Auto Industry Means a Drop in Digital Ad Spending

Article
Sep 09, 2019

Lingering uncertainty over Brexit has had an impact on all industries across the British economy, but the automotive sector has been hit particularly hard, which has affected how much it can spend on digital ads.

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