Ad spend Trends & Statistics
US B2B display ad spending share is poised to blast past search ads
Display ads like banners and graphics, which have historically been less of a priority than search ads for B2B marketers, took up a greater share of US ad spending than ever before in 2020.
Global ad spend will grow more than 10% this year as economy recovers quicker than expected
Worldwide ad spend soars: Total media ad spending will grow faster than anticipated this year, spurred by strong growth in digital and the rapid economic recoveries seen in countries with vaccine access.
Making sense of CTV ad fraud | Sponsored Content
The growth of connected TV (CTV) has been a rousing success story; unfortunately, fraudsters have noticed. As advertising budgets shift to CTV, alleviating safety concerns becomes increasingly paramount.
Rebalancing Ad Spend During COVID-19: Finding Your Audience on Connected TV | Sponsored Content | Tech-Talk Webinar, On-Demand
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Max Knight, vice president of analytics services at Amobee. He shared pre-campaign preparation in the age of COVID-19.
Brexit’s Impact on the UK Auto Industry Means a Drop in Digital Ad Spending
Lingering uncertainty over Brexit has had an impact on all industries across the British economy, but the automotive sector has been hit particularly hard, which has affected how much it can spend on digital ads.
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