YouTube Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for YouTube
Podcast | Understanding Mobile Video Viewers

Podcast | Understanding Mobile Video Viewers

Audio
Feb 06, 2019

In the latest episode of "Behind the Numbers," we're talking about consumers' mobile video viewing habits and preferences. Our guest, Daniel Taitz, president of mobile video software company Penthera, digs into new Penthera survey data about consumers' likes and dislikes, and how mobile viewing varies around the world.

The Weekly Listen: Content Bans, Regulated Scooters, and Better Robot Voices

Audio
Jan 20, 2019

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about YouTube and others' efforts to remove content from their platforms, one city's attempt to make tech disruptors play by the rules, and new and improved robot voices.

Do You Have a Minute? | Jan. 7-11, 2019

Audio
Jan 13, 2019

"Do You Have a Second?" is a pint-sized, daily podcast that highlights three new data releases and offers some context--all in five minutes. Here are this week's episodes, packed together for easy listening.

Podcast | Digging into Our Mobile Video Ad Estimates

Podcast | Digging into Our Mobile Video Ad Estimates

Audio
Jan 11, 2019

In the latest episode of "Behind the Numbers," mobile analyst Rahul Chadha breaks down eMarketer's latest estimates for the booming mobile video advertising market, and digs into the underlying drivers.

Mobile Video Advertising 2019

Mobile Video Advertising 2019

Report
Jan 07, 2019

Mobile video ad spending will grow at a steady clip over the next few years. New ad units and formats like rewarded ads, 6-second nonskippable ads and vertical videos growing in importance for marketers.

Who's Watching Facebook Watch?

Audio
Jan 03, 2019

How big is the audience for Facebook's video channel, Facebook Watch, and how has the social network's video strategy evolved? In the latest episode of "Behind the Numbers," analysts Debra Aho Williamson and Paul Verna discuss Facebook's various video efforts and how they stack up against the competition.

Podcast Pack | The Netflix Effect

Podcast Pack | The Netflix Effect

Audio
Dec 27, 2018

For Netflix, 2018 marked another year of double-digit audience growth in the US, and its movie ambitions threatened to shake up cinema in the way that it has already shaken the TV industry. In this "Behind the Numbers" playlist, you can track Netflix's progress around the world, as well as its stumbles.

Q4 2018 Digital Video Trends

Q4 2018 Digital Video Trends

Report
Dec 20, 2018

The US digital video marketplace continues to show strong vital signs, with positive indicators including growth projections in programmatic buying and overall ad spending, momentum in subscription-based monetization, platform launches and gains in time spent viewing.

Podcast | The Question of Kids' Screen Time

Podcast | The Question of Kids' Screen Time

Audio
Dec 17, 2018

In the latest episode of "Behind the Numbers," eMarketer's demographics specialists, Mark Dolliver and Jennifer Pearson, consider the latest data about children's screen time. How much time are kids spending in front of screens, and what does it mean for their health and well-being?

Podcast | Kids, Parents and Screens

Podcast | Kids, Parents and Screens

Audio
Dec 14, 2018

In the latest episode of "Behind the Numbers," the first in a two-part series, eMarketer demographics specialists Mark Dolliver and Jennifer Pearson discuss kids and screens—and how parents approach the mix.

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Podcast | Digital Video Around the World

Podcast | Digital Video Around the World

Audio
Dec 13, 2018

In the latest episode of "Behind the Numbers," eMarketer forecasters Oscar Orozco and Showmik Podder dig into our latest estimates for worldwide digital video usage. Where are the fastest growth rates, and what, if anything, is holding back video consumption?

US Kids and Digital 2018

US Kids and Digital 2018

Report
Dec 12, 2018

Mostly lacking smartphones and largely excluded from social networking, kids (i.e., those younger than teens) still manage to rack up a lot of screen time in their distinctive digital lives.

Digital Video Taking Off Faster Than Expected in Germany

Digital Video Taking Off Faster Than Expected in Germany

Article
Dec 05, 2018

With more content available than ever before, the number of Germans watching digital video is surpassing expectations. YouTube, along with Amazon and Netflix, are driving growth by offering more original content for the German market.

Marketing with Stories on Facebook, Instagram and Snapchat

Marketing with Stories on Facebook, Instagram and Snapchat

Report
Nov 27, 2018

Stories are hot in social media, and the ad opportunities are growing fast. How are consumers using stories, and how do they respond to marketing in stories?

The Digital Video Series: Millennials | Infographic

The Digital Video Series: Millennials | Infographic

Article
Nov 27, 2018

This year, 64.8 million millennials will watch digital video at least once a month, according to eMarketer estimates. That figure will continue to increase year over year, reaching 66.8 million by 2022.

The Digital Video Series: Kids & Teens | Infographic

Article
Nov 26, 2018

While kids are not likely to own a smartphone or have a large social media presence, video dominates their digital activity.

Global Ad Spending Update

Global Ad Spending Update

Report
Nov 20, 2018

Among the $327.28 billion spent worldwide on digital advertising in 2019, 61.2% will go toward advertising on Google, Facebook and Alibaba. This report includes our latest global ad spending forecast by country, region and company.

Is Social Media Making Us Miserable?

Audio
Nov 20, 2018

Is connectivity a curse? Are smartphones bringing us down? In the latest episode of "Behind the Numbers," we dig into the latest data about the pyschological impact of media use, social media in particular.

What People Are Watching on YouTube and Why

Audio
Nov 13, 2018

In the latest episode of "Behind the Numbers," we dig into a new study about YouTube usage. What kinds of content are users consuming, and what drives additional views?

TV and Digital Video: Who's Watching and How

Audio
Nov 08, 2018

In the second part of our three-part podcast series on the shifting TV and digital video ecosystem, we're focusing on the audience. Analyst Paul Verna talks about mobile viewers, cord cutters, connected TV watchers and more.

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