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Wells Fargo Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Wells Fargo

Wells Fargo axes personal credit lines in bid for product simplicity

Article
Jul 12, 2021

The banking giant will drop existing lines to simplify its product offerings—which could help its bid to shuck the federally mandated asset cap, but hurt retention by driving off impacted customers.

Square’s latest app update hints at checking and savings accounts for SMBs

Square’s latest app update hints at checking and savings accounts for SMBs

Article
May 26, 2021

Square's new SMB offerings could tee up deposit product launch, and its merchant network could help it emerge as a significant threat to the likes of JPMorgan and Bank of America.

The Banking Digital Trust Report 2021

The Banking Digital Trust Report 2021

Report
May 20, 2021

Digital trust—the confidence that bank customers have in their providers’ digital channels—is a precious commodity for banks. As competitive and cybersecurity threats abound, trust will be their advantage to lose.

Wells Fargo unveils 10-year plan to boost banking access among unbanked communities

Article
May 19, 2021

Wells Fargo rolls out 10-year plan to help unbanked communities: The initiative includes revamping 100 branches with a mix of digital and in-person financial assistance—giving Wells Fargo a competitive edge over neobanks in building trust among potential customers.

Big banks to share each other’s customer deposit records for credit card approvals

Article
May 14, 2021

Big banks to pool their users’ deposit data for credit card issuance: A group of about 10 banks, including JPMorgan Chase, U.S. Bank, and Wells Fargo, are planning to share each other’s customer deposit records as a way of underwriting for potential customers who lack credit scores—a move that could pose a competitive threat to niche neobanks.

Blockchain in Payments

Blockchain in Payments

Report
Apr 06, 2021

Blockchain is attracting enormous interest on the back of surging cryptocurrency valuations and increasingly high-profile payment integrations. But as a real payment currency, blockchain-based cryptocurrency still must overcome many hurdles before it can truly disrupt the space.

Credit Cards in the ‘Next Normal’

Credit Cards in the ‘Next Normal’

Report
Mar 29, 2021

After the coronavirus pandemic forced issuers to adapt rewards, enhance forbearance, and build out digital tools to cope with a volume hit in 2020, they’re looking to reimagine their offerings in the future to add new customers and regain primary card status.

The US Mobile Banking Competitive Edge Report 2020

The US Mobile Banking Competitive Edge Report 2020

Report
Dec 04, 2020

This annual scorecard, weighted based on responses to a consumer survey, ranks the 25 largest US financial institutions by assets by their mobile banking capabilities. The report presents detailed benchmarking data on the availability of 42 mobile features, selected by analysts based on the features’ propensity to help financial institutions differentiate themselves from competitors.

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Engaging Professional Audiences on LinkedIn

Engaging Professional Audiences on LinkedIn

Report
Jan 30, 2020

With a wealth of first-party professional audience data, LinkedIn is sitting on a valuable asset. This report explains how marketers and advertisers can best use LinkedIn’s tools to reach and engage users on the social network.

Who's Using P2P Payments in the US?

Article
Dec 05, 2018

This year, there will be 82.5 million mobile phone P2P payment users in the US, according to eMarketer estimates.

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