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Vimeo Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Vimeo
YouTube overtakes Reddit as top cited source in AI answers

YouTube overtakes Reddit as top cited source in AI answers

Article
Feb 06, 2026

YouTube now outpaces Reddit in AI citations as models prioritize transcripts, metadata, and explanatory formats over engagement signals.

Global Media Intelligence 2024: Canada

Global Media Intelligence 2024: Canada

Report
Oct 30, 2024

Media habits in Canada have changed, favoring digital across all formats. The GMI report for Canada is a single source for quantifying the pace of change in time spent with media, media adoption, and device ownership.

Tech layoffs continue as the Fed signals more rate hikes

Tech layoffs continue as the Fed signals more rate hikes

Article
Jan 09, 2023

Tech’s economic pain isn’t letting up: Economic recovery eludes the tech industry as the Fed targets the overall strong job market’s role in driving inflation. Expect more corporate downsizing.

Email Marketing StatPack 2018

Email Marketing StatPack 2018

Report
Oct 10, 2018

This Statpack provides a visual overview of email marketing benchmark data from global email service providers. It takes a deep dive into how marketers are evolving their email efforts beyond blast messages in the wake of GDPR and other tech challenges.

Marketers’ Roundtable: How Four Brands Use Data to Increase Email Open Rates and Engagement

Marketers’ Roundtable: How Four Brands Use Data to Increase Email Open Rates and Engagement

Interview
Sep 13, 2018

From personalized messaging to list health to mobile design, four brand marketers discuss how they are navigating email marketing in 2018.

Mobile Optimization

Mobile Optimization

Report
Jun 25, 2018

Google’s shift to mobile-first indexing and a slew of new technologies like Accelerated Mobile Pages, Progressive Web Apps and Android Instant Apps are changing the nature of the mobile web. Here’s what marketers need to know to keep up with the competition.

Digital Entertainment in France and Germany

Digital Entertainment in France and Germany

Report
Jun 05, 2018

Growing numbers of internet users in France and Germany now watch digital video, stream music and play games online. Younger people are leading this digital charge, while many older residents are more loyal to traditional media.

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