Meta brings ads to Threads: The move marks a strategic push to monetize the app and offer an alternative to TikTok and X.

Microsoft, Oracle, and billionaire investors are vying for a TikTok buyout, with ByteDance keeping a stake. The deal could reshape TikTok’s data security and advertising model.

A series of major milestones are on tap for total media and digital media ad spending around the world in 2025, although growth will be uneven across countries and regions.

TikTok boosts awareness of apparel: Industry KPI data shows app’s dominance in reaching consumers and raising brand presence.

Amid economic uncertainty and trade concerns from abroad, Canada’s digital ecosystem is expected to remain strong, fueled by innovation from publishers, advertisers, and retailers.

The marketing funnel isn’t dead—it’s evolving. Today’s consumers rely on communities and authentic partnerships to guide decisions. To stay ahead, marketers must rethink measurement and focus on building lasting connections that drive advocacy and loyalty.

Nearly three-quarters of Gen Alphas (ages 1 to 12) are online. This means they will likely be more adept than their predecessors at navigating digital spaces and using tech.

X hopes video can reverse declines: A video tab is part of the company’s bet to attract users and advertisers.

Instagram is looking more and more like TikTok: The company is launching a video editing app, Edits, which is strikingly similar to TikTok’s CapCut.

Social platforms agreed to tighten moderation of hate speech in the EU while loosening rules in the US, risking an unpredictable content environment.

TikTok’s temporarily shut down sparked concerns over political influence. Advertisers and users face mounting uncertainty over the app’s future.

Not everyone gets news from creators and influencers. But alternative voices, especially podcasters, hold a lot of sway over key demographics, including Gen Z, men, and consumers who feel marginalized by mainstream media.

A lot can happen in a week. Rue21’s customer overlap with TikTok Shop could position the brand to benefit from a potential TikTok ban. Meanwhile, Gen Z consumers are increasingly choosing alcohol-free lifestyles, reflecting health-conscious preferences. Cost-consciousness drives brand switching, but convenience remains key in purchase decisions. Here are five stats that caught our eye this week.

The National Retail Federation’s (NRF) Big Show closed earlier this week, bringing together retailers, tech companies, and industry experts to discuss the future of retail. Key takeaways included Gen Z’s influence on shopping, which will last even if TikTok goes away, the accelerating trend cycle, hesitation to adopt new payment technologies, and the transformation of digital grocery. Here are four takeaways from the event.

President-elect Donald Trump's second term promises profound shifts across commerce, technology, and regulation that will reshape how businesses operate and consumers behave. As the president-elect prepares to take office, his policy priorities are already triggering market reactions and pivots from major corporations.

Beauty’s run of strong retail sales growth is winding down, but new audiences and sales channels will offer opportunities for savvy brands and retailers to regain momentum.

Brands can’t run ads within DMs, but they’re getting close, and TikTok is experimenting with conversational ads.

Between navigating a TikTok ban that s been looming since 2020 and the unreliable nature of social media algorithms, brands and creators in influencer marketing are accustomed to diversification.

This report presents five of the most intriguing and/or under-the-radar forecasts for 2025 that clients should be aware of, as compiled by our forecasting team.

The loss of TikTok in the US would cause a ripple effect across the media, marketing, and commerce landscape. Meta and YouTube stand to gain the most, but there is a long list of other winners—and losers.