eMarketer forecasting analyst Peter Vahle and vice president of content studio Paul Verna discuss the different platforms that people use to consume music and podcasts, and how the major platforms maintain their leads. Then, Paul talks about ESPN and ABC TV ad revenue declines, Pinterest's earnings and a potential new streaming service from ViacomCBS.
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna talk about Spotify's purchase of The Ringer, Disney+ reaching 28 million subscribers, Airbnb's brand issue, manipulated Twitter content, emotional Super Bowl ads, polar bears and more.
eMarketer analyst Ross Benes, principal analyst Andrew Lipsman and vice president of content studio Paul Verna discuss the upcoming video platform Quibi and how much it can affect the current field. They then talk about the consequences of password sharing, NBCUniveral selling ad inventory across all screens and Spotify preparing to serve podcast ads using tons of data.
Consumers are constantly in search of convenience, particularly in the form of timesaving. In the past 12 months, numerous direct-to-consumer (D2C) meal plan services have emerged, offering consumers an alternative solution to home cooking without paying a dreaded visit to the grocery store—or spending time trying to figure out a recipe.
In this year’s Key Digital Trends report, we identify what changes are coming to the digital media and technology landscape in 2020 and why they matter to marketers.
Advertisers are embracing the popularity of connected TV by allocating more money to streaming platforms.
eMarketer forecasting director Shelleen Shum tees up our ad spending estimates for Spotify and the impact of podcast ads.
eMarketer senior forecasting analyst Cindy Liu shares our recent ad spend estimates for Hulu and the factors behind our recent forecast revision.
eMarketer forecasting analyst Eric Haggstrom explores our ad spend estimates for Pandora and why programmatic ads, specifically, are its bright spot.
More people are leaving pay TV for digital alternatives, as TV networks increase their subscription costs and end promotional prices.
Terrestrial radio is an upper-funnel standby. But with consumers spending less time with it than ever—and more time instead with streaming audio options—radio advertisers are turning to digital to extend audience reach and increase message frequency.
eMarketer forecasting analyst Eric Haggstrom shares our numbers for monthly Spotify listeners in the UK vs. the US. Watch now.
eMarketer’s very own gamers, corporate account manager Brandon Galindo and sales executive Michael Bruckenthal, explain what happened at the Fortnite World Cup. What did the esports competition look like, how much did competitors win and how do parents feel about their kids participating? Then vice president of content studio Paul Verna, discusses updates to Spotify’s new Ad Studio, Walmart’s latest driverless delivery partnership and why DoorDash bought Caviar.
Whether it’s podcasts or streaming radio and music, the US population is spending more of its time with digital audio.
eMarketer forecasting analyst Eric Haggstrom walks us through the current cord-cutting climate, explains why CBS is suing Locast and what Dish has been up to. Vice president of content studio Paul Verna joins the discussion to chat about streaming service password sharing, a new Facebook TV video-calling device, Spotify Q2 results and more.
Digital audio content—and advertising—is gaining momentum.. How are marketers approaching streaming audio, podcast and smart speaker advertising? Read on.
Media and entertainment companies are increasing their digital ad spend at a greater rate than other verticals as revenues surge in the music and film industries and digital video and gaming platforms try to outcompete one another.
The podcasting industry continues to explode with potential for advertisers, and the numbers show it: Marketers spent $479 million on podcast ads in 2018, and podcast advertising revenues are projected to surpass $1 billion by 2021, according to figures from the Interactive Advertising Bureau (IAB) and PwC.
Subscriptions like Netflix and Spotify have successfully transformed the way people engage with media, but retail subscriptions are yet to transform the way people shop. So far, retail subscription boxes have seen momentum within the fast-moving consumer goods (FMCG) category—think companies like Blue Apron, Dollar Shave Club and Birchbox. Despite the waves these companies have made, are consumers actually ready to automate their purchases of everyday goods?
Podcasts still have a ways to go before catching up with traditional radio. As marketers try to reach the growing audience of digital audio listeners, podcasts stand out in a few key ways.
Powerful data and analysis on nearly every digital topic.
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