The way advertisers think about TV is changing as it shifts from linear to ad-supported streaming. Here are three developments shaping TV ad measurement, streaming behaviors, and consumer targeting.

Amazon’s ad business powered the retailer to a better-than-expected Q1: A 21% increase in ad revenues helped offset flat sales growth in its ecommerce business.

As retail media enters its next phase, marketing efforts are moving up the funnel toward new formats like open web, social, and streaming TV. By leveraging partnerships with social media companies, streaming platforms, and publishers, retail media networks can reach consumers earlier in the buying cycle and build brand awareness.

Nearly three-quarters of US TikTok users will also use Instagram this year, making it the most popular alternative to the social video app, per our forecast. That’s good news for Instagram Reels, which is positioning itself as a viable successor in the event of a US TikTok ban.

Friction developing between Microsoft and OpenAI: The tech companies compete for AI customers under a profit-sharing model that could undermine Microsoft’s cloud growth. An acquisition attempt is likely.

Consumer device and behavior trends are affecting payment providers’ strategies across retail, P2P, B2B, disbursement, and cross-border channels. Here’s what that means for the payments ecosystem.

Snap continues its Q3 storyline into Q4: Users top estimates in fourth quarter, but dwindling cash is a hurdle to innovation and growth.

Can a new service help Shopify attract more enterprise retailers? Commerce Components by Shopify allows large retailers to integrate Shopify’s tools and services into their online platforms.

Gen Zers aren’t watching appointment TV. They’re not even the biggest cohort of connected TV users. (That distinction goes to millennials.) Instead, Gen Z is watching short digital videos and looking for new ways to interact with friends. Here are five charts on what Gen Z’s media consumption looks like.

Ads go live on Netflix and Disney+, YouTube ad revenues decline, and streaming services get creative about financing content production.

US government intensifies stance against TikTok: A permanent ban from government devices could push the public sector to further remove TikTok from devices. But some fear the service is too big to fail.

“Attention must be earned in an instant.” That’s according to our analyst Paul Verna. “The dominant ad formats [on social media] are below 15 seconds and in some cases as low as 3 seconds.”

Musk loyalists put to the Twitter stress test: Bedrooms for Musk associates at Twitter’s headquarters, lawsuits, and failed content standards give competing social media platforms an opportunity to attract users.

Smartphones will play an even bigger role in 2023, connecting devices and experiences while advertisers adjust to a world with less user data.

Advertisers are ditching a tumultuous Twitter in the wake of Elon Musk’s erratic behavior, combined with an underwhelming (or downright concerning) earnings season for Big Tech.

Twitter and TikTok regulatory losses would be Meta’s gain: Musk’s Twitter acquisition has attracted federal scrutiny and TikTok could get banned. There might be hope for Facebook and Snapchat after all.

On today's episode, we discuss why Snap saw record slow revenue growth in Q3, how it still managed to grow users by so much, and where the company goes from here. "In Other News," we talk about the concern over BeReal not having a financial model and what to make of a new social app that is ranked No. 1 in the app store ahead of BeReal and TikTok. Tune in to the discussion with our analyst Jasmine Enberg.

Amazon’s Q3 earnings are a mixed bag: Strong sales and ad growth helped return the retailer to profitability, but the company’s retail business continues to lose money.

Another brutal quarter for Snapchat: The company’s repeated failure to garner ad interest has left it in a bleak position with an uncertain future.

Walmart has big plans to grow its ad business: Its ad tech platform is working with TikTok, Snap, and Roku to measure how social media and CTV advertising affect sales.