Roblox Trends & Statistics

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The Weekly Listen: Facebook's Ray-Ban smart glasses, branded gaming, and getting noticed

The Weekly Listen: Facebook's Ray-Ban smart glasses, branded gaming, and getting noticed

Audio
Sep 17, 2021

On today's episode, we discuss Facebook's new Ray-Ban smart glasses, whether time spent on TikTok actually surpassed YouTube, what branded gaming on Roblox looks like, how to get noticed as a marketer, whether selling Super Bowl ads early is a good move, how to make friends while working from home, how two people reversed climate change in their hometown, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of reports editing Rahul Chadha, and analyst at Insider Intelligence Blake Droesch.

The European video game market was worth almost $32 billion in 2020

Article
Aug 27, 2021

Europe's video game market grew 22% YoY in 2020: The rise of social and mobile games is presenting opportunities for marketers to reach gaming audiences.

Roblox goes public Wednesday—here’s how the company is leading the world of branded gaming

Roblox goes public Wednesday—here’s how the company is leading the world of branded gaming

Article
Mar 10, 2021

Roblox could become a brand advertising powerhouse: Brands flocked to video games for experiential marketing during the pandemic—but Roblox's lasting popularity with kids and its planned ad capabilities could keep it an appealing option even after lockdowns end.

The Livestreaming Landscape 2021

The Livestreaming Landscape 2021

Report
Feb 23, 2021

Livestreaming has become a prominent feature across the social media and digital video landscapes. Here’s how marketers are taking advantage of opportunities within the space.

US Kids 2020

US Kids 2020

Report
Jan 13, 2020

This report looks at how digital technology fits into the daily lives of US kids—digital natives who, compared with teens and young adults, aren’t really all that digital.

Mobile In-Game Advertising

Mobile In-Game Advertising

Report
Oct 17, 2019

With gaming shifting to mobile, developers increasingly turn to ads, while marketers realize that games can reach a wide array of people.

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