During a year where investments in most advertising channels shrunk or stalled, connected TV ad spending is poised to keep growing.
TV ad spending takes a hit as marketers adjust their budgets amid a recession.
Ad-supported video-on-demand (AVOD) platforms saw strong growth in ad revenues last quarter, a bright spot in the overall ad market during the pandemic.
In this year’s Key Digital Trends report, we identify what changes are coming to the digital media and technology landscape in 2020 and why they matter to marketers.
In this report, we take a look at growth estimates and the key near-term drivers for addressable, programmatic and over-the-top TV.
Advertisers are embracing the popularity of connected TV by allocating more money to streaming platforms.
Ad dollars and viewers are pouring into digital video platforms as the TV industry continues to lose subscribers.
US advertisers are committing more dollars upfront for linear TV and digital video, however the percentage of digital video ads being sold programmatically continues to increase.
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