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Oculus Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Oculus
FTC proposes ban on Facebook monetizing children's data

FTC proposes ban on Facebook monetizing children's data

Article
May 04, 2023

Meta's major monetization of minors mishap: The FTC has proposed to bar the social giant from using children's data for their ad business.

US Virtual Reality Forecast 2023

US Virtual Reality Forecast 2023

Report
Apr 13, 2023

Metaverse hype may have died down, but tech companies are still investing in VR. And a crop of new devices will continue to expand audiences—albeit slowly.

Key takeaways from the Future of Meta report

Key takeaways from the Future of Meta report

Article
Oct 31, 2022

Insights from the Future of Meta report: We look at key VR hardware and software opportunities for Meta’s future as the company leverages its dominance in VR headsets to build its vision for the metaverse.

The Future of Meta

The Future of Meta

Report
Oct 24, 2022

One year after the company’s name change, Meta’s business is in disarray. We explore the reasons for the downturn, our two-year outlook, and how companies that rely on Facebook, Instagram, and other Meta platforms should adjust their strategies.

What’s next for Meta?

Article
Oct 18, 2022

One year later, a new headset—and , a whole set of challenges: Nearly one year and $15 billion later, Meta’s vision for the metaverse remains optimistic even if a focus on business and productivity apps seems premature and risky.

Startup Keen Technologies raises $20M to advance controversial AGI

Article
Aug 30, 2022

AI is moving fast and might break things: Keen Technologies’ goal for human-like AI is part of a trend that’s triggered an ethical AI backlash. But there’s a common-ground approach.

Meta finds a fitness pipeline in the Apple ecosystem

Meta finds a fitness pipeline in the Apple ecosystem

Article
Mar 14, 2022

Meta uses fitness data to tap into Apple’s ecosystem: Bringing the metaverse’s fitness stats into Apple Health via Oculus headsets helps Apple users close their activity rings and gives Meta synergy with a larger user ecosystem.

The metaverse promises to redefine marketing—here’s how to get started

The metaverse promises to redefine marketing—here’s how to get started

Article
Feb 01, 2022

AR, VR, and video games present opportunities that marketers can tap into right now.

The “new” world: A metaverse primer

Article
Jan 19, 2022

We break down the metaverse and how it can define the future of computing, gaming, finance, social media, and business: AR and VR technologies, expanding virtual platforms and ecosystems, as well as an appetite for more immersive experiences are pushing the boundaries of reality into the virtual world.

Everything you missed while you were on holiday break

Article
Jan 04, 2022

Rounding up news from the last days of 2021: The news cycle didn’t stop over the holidays. These are some of the most notable stories from the last two weeks.

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Meta’s Horizon Worlds open to users in US, Canada in time for holiday push

Article
Dec 13, 2021

The metaverse is open for business in US, Canada: Meta’s Horizon Worlds, available to users 18+, is likely to attract developers seeking an audience for apps and experiences.

The consumer VR market is gearing up for a new period of competitiveness

The consumer VR market is gearing up for a new period of competitiveness

Article
Oct 15, 2021

The consumer VR headset market is poised to enter a renewed stage of competitiveness focused on creating digital ecosystems—Apple’s forte.

AR and VR are becoming a way of life through retail and fitness

Article
May 03, 2021

Extended reality (XR) technologies are still mostly related to gaming, entertainment, and social media, but their applications are evolving quickly as more consumers and businesses test out immersive experiences.

US Virtual and Augmented Reality Users 2021

US Virtual and Augmented Reality Users 2021

Report
Apr 15, 2021

This report provides our latest forecasts for VR and AR users in the US and examines some market dynamics affecting the maturation of immersive technologies.

US Virtual and Augmented Reality Users 2020

US Virtual and Augmented Reality Users 2020

Report
Apr 07, 2020

This report examines key takeaways from our most recent forecasts for US virtual reality (VR) and augmented reality (AR) users.

Virtual and Augmented Reality Users 2019

Virtual and Augmented Reality Users 2019

Report
Mar 27, 2019

This report examines key takeaways from our latest forecasts for US virtual reality (VR) and augmented reality (AR) users.

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