Global sports rights costs across streaming and TV will increase 20% by 2030, per an Ampere Analysis estimate. That growth will send the total cost of sports media rights to over $78 billion. Marketing around live sports is paramount because sporting events deliver reliable audiences and high ad effectiveness, especially on streaming platforms. Advertisers with tighter budgets might struggle as costs increase—but there are still opportunities to advertise around live sports without breaking budgets.

Nielsen and Lionsgate are broadening their partnership to incorporate measurement of MovieSphere, Lionsgate’s free ad-supported streaming TV (FAST) channel, and its digital network MovieSphere Gold. Understanding the overlap and unique reach of FAST and OTA helps advertisers optimize media strategies and gain a more complete view of campaign performance.

Despite the rise of connected TV, over-the-air programming remains a vital part of the television ecosystem, engaging millions of viewers outside the scope of big data. Learn how comprehensive measurement strategies can ensure that every viewer counts, no matter how they choose to watch.

As the TV and streaming landscape becomes increasingly fragmented, the terms used to describe different ways to watch are multiplying. We’ve already broken down the difference between connected TV (CTV) and OTT. With subscription video-on-demand (SVOD) platforms becoming ad-supported SVODs, and ad-supported video on demand (AVOD) platforms building out free ad-supported TV (FAST) platforms, it’s difficult to keep track of what cord-cutters are actually watching. Here’s a breakdown.

The coronavirus pandemic is putting a major dent in US digital ad spending growth. Outlays will increase by just 1.7% this year—read on to learn what that means for major ad channels and platforms.

This report provides the key takeaways from our forecast on US sharing economy users, including user data for Uber, Lyft and Airbnb.

The US digital video marketplace continues to show strong vital signs, with positive indicators including growth projections in programmatic buying and overall ad spending, momentum in subscription-based monetization, platform launches and gains in time spent viewing.

In the first of a three-part series on digital video and TV, analyst Paul Verna breaks down the data on ad spending and subscription fees. When will digital video ad spend catch up with TV ad spend? How much subscription income is flowing into services like Netflix and Hulu?

This third annual StatPack compiles key metrics around digital video, television and the relationship between them.

Consumers are taking advantage of online travel deals more than ever. This year, digital travel sales globally will increase 10.4% to $694.41 billion.