Lotame Trends & Statistics
UK Key Digital Trends 2020
UK’s digital media and technology landscape is facing changes and challenges in 2020—including privacy, Brexit and more—which will impact UK digital marketers.
Why Advertisers Struggle To Get the Most Out of Their First-Party Data
Advertisers crave first-party data, but they often struggle to make the most of it. In a survey of US digital marketers by Advertiser Perceptions and programmatic agency MightyHive, respondents said they were, on average, tapping into just 47% of their company’s first-party data potential.
Digital Display Advertising 2019
Will the duopoly dominate in 2019? Will consumer privacy concerns challenge marketers’ efforts? This report explores these digital display trends and more.
Why Marketers Struggle to Consistently Identify Their Audiences
Marketers are invested in accurately identifying their target audiences, but they often miss the mark.
Powerful data and analysis on nearly every digital topic.
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