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HBO Max Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for HBO Max

Attitudes Toward Coronavirus Vary Among Age Groups; Marketers Will Need to Look Past Anecdotal Stereotypes

Article
Apr 09, 2020

New polls on consumer responses to the coronavirus pandemic reveal that when it comes to fear, finances and boredom, generational stereotypes may not hold true.

The Weekly Listen: New Video Streaming Services, Online Grocers' Future and a Reversed Techlash

The Weekly Listen: New Video Streaming Services, Online Grocers' Future and a Reversed Techlash

Audio
Apr 03, 2020

eMarketer principal analyst Mark Dolliver and junior analyst Blake Droesch discuss whether people will have an appetite for the upcoming video streaming services, the future of online grocers, if the pandemic has eased the techlash, examples of companies building goodwill, whether it's OK to always wear pajamas when working from home, and more.

Q1 2020 Digital Video Trends

Q1 2020 Digital Video Trends

Report
Mar 30, 2020

As more people cut the cord, viewers are increasingly tuning in to live digital video services.

US Subscription Video Landscape 2020

US Subscription Video Landscape 2020

Report
Feb 20, 2020

The video streaming industry has become more competitive than ever, and marketers are figuring out how to build media plans around the fragmented market.

Surveying the Subscription Video Landscape

Surveying the Subscription Video Landscape

Audio
Feb 18, 2020

Analyst Ross Benes and forecasting analyst Eric Haggstrom join guest host Paul Verna to discuss the latest in subscription-based video, including the platform mix, cord-cutting, peak TV and changes in terminology.

What eMarketer Analysts Expect in 2020 with Ross Benes: Streaming Wars Anxiety

What eMarketer Analysts Expect in 2020 with Ross Benes: Streaming Wars Anxiety

Audio
Jan 07, 2020

eMarketer analyst Ross Benes talks about one thing that summed up 2019 for him and some of his predictions for 2020, focusing on the anxiety around the streaming wars.

Daily Forecast: Netflix Adoption Increases in Western Europe

Video
Dec 16, 2019

eMarketer global director of public relations Douglas Clark shares our updated forecast for Netflix adoption in the UK, France and Germany.

Ten Key Digital Trends for 2020

Ten Key Digital Trends for 2020

Report
Dec 09, 2019

In this year’s Key Digital Trends report, we identify what changes are coming to the digital media and technology landscape in 2020 and why they matter to marketers.

Q4 2019 Digital Video Trends

Q4 2019 Digital Video Trends

Report
Dec 05, 2019

Advertisers are making significant investments in connected TV as the TV landscape becomes more fragmented.

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The Streaming Wars Will Create 'Another Disney'

The Streaming Wars Will Create 'Another Disney'

Audio
Dec 04, 2019

eMarketer vice president of content studio Paul Verna discusses how another Disney is being created. He then talks about why Facebook is helping users take their photos and videos with them, why emotionless TV ads aren't thinking long term and why there was a flurry of political ads on Facebook over Thanksgiving weekend.

US Connected TV Advertising 2019

US Connected TV Advertising 2019

Report
Nov 25, 2019

Advertisers are embracing the popularity of connected TV by allocating more money to streaming platforms.

The Weekly Listen: The Problem with the Internet, HBO Max Bundle, and Porch Piracy

The Weekly Listen: The Problem with the Internet, HBO Max Bundle, and Porch Piracy

Audio
Nov 22, 2019

eMarketer principal analysts Mark Dolliver and Nicole Perrin join vice president of content studio Paul Verna to talk about whether the internet is broken, HBO's Max's strategy, NBCUniversal centralizing ads, the revival of a classic device and more.

Daily Forecast: Connected TV Advertising Driven by YouTube, Hulu and Roku

Video
Oct 21, 2019

eMarketer forecasting analyst Eric Haggstrom examines our first-ever ad spend estimates for US connected TV.

Q3 2019 Digital Video Trends

Q3 2019 Digital Video Trends

Report
Oct 01, 2019

More people are leaving pay TV for digital alternatives, as TV networks increase their subscription costs and end promotional prices.

US Digital Video 2019

US Digital Video 2019

Report
Sep 19, 2019

Ad dollars and viewers are pouring into digital video platforms as the TV industry continues to lose subscribers.

Podcast: Winners and Losers in the Streaming Wars

Audio
Jul 20, 2019

eMarketer analyst Ross Benes and forecasting analyst Eric Haggstrom ponder the future of the video industry as the streaming wars heat up. How will new services reshape the landscape? What will happen to the quality of TV programming? And when the dust clears, who will be the winners and losers?

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