eMarketer vice president of business development Marissa Coslov discusses our latest estimates for revenues derived from app installs in the US and growth drivers like Snapchat and TikTok.

Mobile users worldwide downloaded a record 30.3 billion apps in Q2 2019, according to recent data from App Annie. The bulk of these downloads—22.5 billion—were from the Google Play Store, compared with 7.9 billion from the Apple App Store, and the gap between Google Play and the App Store continues to widen. Google Play downloads outpaced those on the App Store by 185% in Q2 2019, up from 170% in Q1.

We expect the number of people who own a smartphone and use dating apps to grow 5.3% this year, reaching roughly 25 billion. This figure is much flatter than our previous forecast of 9.8% growth, and just one-sixth of growth in 2016.

As more verticals compete for mobile time, app install advertising is more competitive than ever. In order to acquire engaged users, developers need a combination of paid and organic strategies.

Worldwide, shopping app downloads grew to 5.70 billion in 2018, up 9.3% over 2017, according to exclusive data from app analytics platform Apptopia. Google Play saw a 13.3% year-over-year increase in downloads to 3.30 billion, while Apple iOS saw gains of 4.2% to 2.40 billion.

Spotify will see double-digit growth in 2018, according to eMarketer estimates. We expect 58.4 million people in the US to use Spotify, which represents 20.8% of internet users. This and other digital trends are included in this year's Global Media Intelligence report. Today, we take a look at the streaming audio market.

This year, 55.0 million people in the US will use mobile payments, making up 20.2% of the population, according to eMarketer estimates.