DSP Trends & Statistics
What Marketers Prioritize When Choosing DSPs
Ad buyers look for reach when striking deals with vendors—ahead of targeting capabilities and reporting features—according to a recent survey by Advertiser Perceptions.
Publishers Are Using Fewer Sell-Side Vendors
Like their advertiser brethren, publishers are culling their programmatic vendors.
B2B Marketing Data
This report includes a breakdown of all the different types of data B2B brands can capture on their audience. It will also cover best practices on how to source this data and the best ways to manage and integrate it for actionable insights.
Why DSPs Are Applying AI to Programmatic Bidding
Tim Sims, senior vice president at The Trade Desk, discusses how ad buying is becoming more automated.
What's Next for RFPs?
Shawn Riegsecker, founder and CEO of Centro, talks about how requests for proposal (RFPs) will be utilized as digital ad buying continues to evolve.
Programmatic Platforms Face Pressure to Reduce Client Fees, Infrastructure Costs
George Levin, CEO of Getintent, discusses how programmatic firms have to adapt to the ad industry’s changing imperatives.
Powerful data and analysis on nearly every digital topic.
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