An ANA survey indicates that cost savings are why most brands turn to in-housing. While other in-housing benefits are nice, the research shows that they are often ancillary.

Programmatic platforms are changing the way they price inventory, and their moves are increasing CPMs and creating headaches for ad buyers.

Casie Jordan, director of professional services at MoPub, spoke about how app publishers are adjusting the ways they sell inventory programmatically.

The IAB Tech Lab will likely release its spec for ads.cert later this year. This tool—a complement to the previous IAB Tech Lab initiative ads.txt—will give marketers a deeper check against unauthorized ad selling. Confused already? Here’s a primer of what you need to know.

Amazon will become the No. 3 digital ad seller in the US this year, according to our estimates, with $4.61 billion in ad revenues, or 4.1% of the digital advertising market.

Programmatic audio is growing, but it is hampered by a lack of scale, disagreement over ad specs and reluctance from ad buying platforms to build audio-specific features.

Ubisoft grew its programmatic operation and took more control over ad purchasing. Ken Tran, the video game company’s director of performance media, says cost considerations weren’t the only reason for the changes.

The top challenge of addressing ad quality issues is tracking down bad actors in the supply chain.

Few marketers frequently replace their tech vendors, according to a study by Walker Sands.

Ad buyers look for reach when striking deals with vendors—ahead of targeting capabilities and reporting features—according to a recent survey by Advertiser Perceptions.

Like their advertiser brethren, publishers are culling their programmatic vendors.

This report includes a breakdown of all the different types of data B2B brands can capture on their audience. It will also cover best practices on how to source this data and the best ways to manage and integrate it for actionable insights.

Tim Sims, senior vice president at The Trade Desk, discusses how ad buying is becoming more automated.

Shawn Riegsecker, founder and CEO of Centro, talks about how requests for proposal (RFPs) will be utilized as digital ad buying continues to evolve.

George Levin, CEO of Getintent, discusses how programmatic firms have to adapt to the ad industry’s changing imperatives.