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Cyber Monday Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Cyber Monday
Podcast | Decoding the Holiday Season Retail Signals

Podcast | Decoding the Holiday Season Retail Signals

Audio
Dec 03, 2018

In the latest episode of “Behind the Numbers,” retail analyst Andrew Lipsman joins us in the studio to dig into some of the shopping data from Thanksgiving weekend. What’s selling? Who’s buying? And where are they buying?

How Well Did the Thanksgiving Shopping Weekend Fare?

How Well Did the Thanksgiving Shopping Weekend Fare?

Article
Nov 27, 2018

US retail ecommerce sales for the holiday season thus far (Nov. 1 through Nov. 26) generated $58.5 billion, a 19.9% increase from last year, according to research from Adobe.

How Black Friday Shopping Behaviors Are Changing

How Black Friday Shopping Behaviors Are Changing

Article
Nov 20, 2018

As Thanksgiving rapidly approaches, the holiday shopping season is kicking into overdrive. Retailers are ready for the surge in consumer spending on Black Friday, but what shopper behaviors should they expect? We break down three key trends for the holiday weekend.

UK Retail and Ecommerce 2018

UK Retail and Ecommerce 2018

Report
Nov 19, 2018

Digital plays a bigger role in UK retailing than ever, but the physical store isn’t dead. Rather, consumers want a seamless experience that allows them to switch between channels, devices and locations at will.

Shopping Holidays Around the World

Shopping Holidays Around the World

Report
Nov 13, 2018

Singles’ Day is the world’s biggest shopping event, and Black Friday is just around the corner. Holiday shopping is a major driver of retail and ecommerce around the world, but spending and which holidays drive the most activity vary by region.

Millennials Browse In-Store, but Buy Online

Millennials Browse In-Store, but Buy Online

Article
Nov 12, 2018

Even with the ubiquity of digital buying, the in-store shopping experience continues to have importance. And even more so with younger consumers.

Holiday Shopping 2018

Holiday Shopping 2018

Report
Oct 08, 2018

A positive US macroeconomic backdrop points to strong growth across every retail channel, but retailers should pay attention to seven key trends that will determine their ultimate success for the 2018 holiday season.

Home Depot: Give Holiday Shoppers 'Maximum Flexibility'

Home Depot: Give Holiday Shoppers 'Maximum Flexibility'

Interview
Sep 20, 2018

Between Thanksgiving and Christmas this year, holiday shoppers have 32 days to complete their gift-giving checklists. This is the most time retailers will ever have, and it only happens every seven years. Dawn Erksa, senior director of marketing for The Home Depot spoke with eMarketer's Danielle Drolet about the home improvement giant's upcoming seasonal plans.

Mobile Commerce Is Trending, but Holiday Shoppers Still Like Tradition

Mobile Commerce Is Trending, but Holiday Shoppers Still Like Tradition

Article
Sep 18, 2018

As we coast into October, the holiday season is just on the horizon. What changes in shopping behavior can retailers expect this year?

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Shoppers Get Earlier Start on Holiday Spending

Shoppers Get Earlier Start on Holiday Spending

Article
Aug 27, 2018

According to a recent comScore study, the period between Thanksgiving and what the researcher is calling "Cyber Tuesday" has taken an increasingly larger share of online holiday spending over the past few years.

Shopping Holidays in Asia-Pacific StatPack

Shopping Holidays in Asia-Pacific StatPack

Report
Aug 15, 2018

This eMarketer StatPack lays out statistics around the major shopping holidays in Asia-Pacific that drive shopping in similar ways as Western holidays such as Thanksgiving, Christmas and New Year’s Day. In China, Japan and Indonesia, Singles’ Day drives ecommerce activity in November. Indonesia also has a holiday in Q4 known as Harbolnas. India celebrates the gift-giving holiday of Diwali in the fall. South Korea’s Q4 holiday shopping centers around the recently launched “Korea Sale Festa,” while Australia has a November “Click Frenzy” sales day that fuels ecommerce holiday shopping.

Holiday Shopping in Europe

Holiday Shopping in Europe

Report
Apr 17, 2018

This report analyzes the holiday shopping habits of consumers in Europe, particularly the adoption of Black Friday.

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