CPMs Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for CPMs
Mobile Advertising Declines Due to COVID-19, Despite Increased Time Spent
Article
Apr 08, 2020
As the coronavirus outbreak continues and the federal government extends social distancing recommendations, people are spending more time on their phones, but advertisers are most likely going to be spending less money on mobile advertising.
US TV Ad Spending Dips Amid Industry Changes
Article
Oct 14, 2019
As more customers turn to digital options for their video entertainment, TV ad spending is flattening. In our latest report on US video, we forecast that US advertisers will spend $70.30 billion on TV this year, a decrease of 2.9% from 2018.
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