CPG Trends & Statistics
Can Amazon Penetrate Canada's Saturated Digital Grocery Market?
Amazon is already one of the top digital retailers in Canada. But that may not be the case with digital grocery, a highly competitive space where established players are vying to fill up virtual shopping carts. eMarketer spoke with Michael LeBlanc, founder and principal of M.E. LeBlanc & Company, about Amazon's role in the country's overall ecommerce landscape and its digital grocery sector.
What's Driving More CPGs to Programmatic?
Eli Chapman, senior vice president and managing director of media at R/GA, discusses how CPGs—which historically lack first-party data—approach programmatic ad buying today.
Digital Ad Spending in Germany by Industry 2018
We forecast digital ad spending in Germany for 2018-2019 in five key industries, including spending on mobile.
UK Digital Ad Spending by Industry 2018
We forecast digital ad spending in the UK for 2018-2019 in five key industries, including spending on mobile and in search and display.
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