Traditional and digital channels are driving media consumption in parallel in India, unlike Western countries where time spent with traditional media is shrinking.

In this modern age of entertainment, one screen is no longer enough to satisfy most. We forecast 180.8 million US adults will be two-screen viewers in 2019—meaning that 70.1% of the adult population will use a computer or mobile device to browse online while watching either digital video or traditional TV.

Our ad spending forecast for Canada shows a slim majority of ad dollars funneling to digital, fueled by the duopoly’s massive impact on the local market.

Hulu’s decision to reduce the price of its most affordable, ad-supported plan will help bring more users—and more ad dollars—to the popular streaming platform.

Just like their younger cohorts, Gen Xers are shifting their viewing habits from traditional TV to digital video.

This year, we expect 170.1 million people in the US will use a subscription OTT service, like Netflix—making up 60.8% of internet users.

In the first of a three-part series on digital video and TV, analyst Paul Verna breaks down the data on ad spending and subscription fees. When will digital video ad spend catch up with TV ad spend? How much subscription income is flowing into services like Netflix and Hulu?

In primarily English-language countries, Netflix has a clear track record of success, with a majority of over-the-top users in those markets using its services. But if it hasn’t filled out its slate of localized content, adoption is slower.

Asia-Pacific is home to some of the fastest-growing markets in the world for subscription OTT video users. Viewership is forecast to increase 35.2% to 331.5 million in 2018.

Adoption of subscription OTT video services is taking off across the EU-5. Between 2018 and 2022, the number of subscription OTT video users will increase from 72.6 million to 93.4 million, or more than 28% of the population.

As Netflix and other OTT video services gather momentum, Canada’s cable industry and policymakers are responding with action, including the launch of a variety of services over the past few years.

Sameer Bandeali, digital and ecommerce marketing manager for Maple Leaf Foods, discusses why the company is reshuffling its ad spend to include video-on-demand advertising in 2019.