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Amazon Prime Day Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon Prime Day
Reflecting on the elongated holiday season and how it helped alleviate ‘shipageddon’ concerns

Reflecting on the elongated holiday season and how it helped alleviate ‘shipageddon’ concerns

Article
Mar 02, 2021

Ecommerce supply chain issues—from out-of-stock products to delayed deliveries—have been at the forefront of consumers’ minds since the beginning of the pandemic. Well before the 2020 holiday season, concerns mounted about “shipageddon,” a potential event in which the supply chain wouldn’t be able to adequately meet significantly elevated ecommerce demand between Thanksgiving and Christmas.

How Prime Day went, and how holiday shopping will go

How Prime Day went, and how holiday shopping will go

Audio
Nov 23, 2020

Business Insider Intelligence research analyst Daniel Keyes and eMarketer principal analyst at Insider Intelligence Andrew Lipsman discuss how Amazon's Prime Day went and what to expect from holiday shopping this season. They then talk about miniature Ulta Beauty shops inside Target stores, the health of retail in 2021, and whether in-garage delivery can rival curbside pickup.

UK Holiday Season Shopping 2020

UK Holiday Season Shopping 2020

Report
Nov 04, 2020

This will be a tough year for holiday season retail in the UK. Shoppers will spend less in 2020, and much of their spend will fall outside the traditional November–December time frame, leading to the lowest holiday retail sales total since 2015.

Will UK Digital Retailers Deliver (Literally) This Holiday Season?

Will UK Digital Retailers Deliver (Literally) This Holiday Season?

Article
Nov 04, 2020

The UK is something of a global leader when it comes to retail ecommerce. As a proportion of total retail sales, only China will trump the UK in ecommerce sales penetration this year (41.2% versus 30.9%, respectively). The UK’s fulfillment and delivery infrastructure is, as one would expect, quite mature.

Amazon Prime Day, Paying by Palm Print, and the House Antitrust Report

Amazon Prime Day, Paying by Palm Print, and the House Antitrust Report

Audio
Oct 15, 2020

Business Insider Intelligence research analyst Daniel Keyes, eMarketer principal analyst Andrew Lipsman and senior forecasting analyst at Insider Intelligence Cindy Liu try their hands at playing a special, Amazon-themed game of "What's the Point?" where they discuss how the US House antitrust report affects Amazon, luxury brands on the platform, palm-print payment, all the new details about Prime Day 2020, and more.

Prime Day 2020 Will Generate Nearly $10 Billion in Worldwide Sales

Prime Day 2020 Will Generate Nearly $10 Billion in Worldwide Sales

Article
Sep 30, 2020

In our first ever forecast for Prime Day, we expect that Amazon will generate $9.91 billion in worldwide sales, including $6.17 billion in the US.

Lessons From How the Last Recession Hit Ad Spending

Lessons From How the Last Recession Hit Ad Spending

Audio
Apr 08, 2020

eMarketer principal analysts Mark Dolliver, Andrew Lipsman and Nicole Perrin discuss lessons that businesses can take from the last recession and the effect it had on ad spending. How will digital hold up? Which channels are advertisers pulling back from? Will the US stimulus package help? They then talk about what consumers will likely spend less on if they lose their jobs, why Twitter will now allow COVID-19 ads and the knock-on effects of moving Amazon Prime Day.

White Glove, Subscription Services and Eco-Friendly Shipping: Do Consumers Care? | Sponsored Content

Article
Mar 06, 2020

Retailers can expect to see some shifts in 2020, like the impact of subscription services and white glove offerings from big and small retailers alike, and whether eco-friendly shipping options are really striking a chord with consumers.

10 Key Retail Marketing Trends for Success in 2020 | Sponsored Content

Article
Feb 18, 2020

Retailers can expect to see some new shifts in 2020, like the impact of politics on the retail holiday cycle and whether or not eco-friendly shipping options are striking a chord with consumers. RetailMeNot shares insight on these trends and more from their recent survey of senior retail marketers and consumers.

The Amazon Prime Day 2019 Halo Effect

The Amazon Prime Day 2019 Halo Effect

Report
Aug 14, 2019

This follow-up to our Amazon Prime Day 2019 preview report analyzes the post-event results for Amazon and other retailers, and its implications for back-to-school season and beyond.

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Back To School 2019: Mobile Shopping, Midsummer Sales and Big-Box Retailers Dominate This Year’s Trends

Back To School 2019: Mobile Shopping, Midsummer Sales and Big-Box Retailers Dominate This Year’s Trends

Article
Aug 01, 2019

Amazon Prime Day serves as the unofficial kickoff to the back-to-school shopping season, and spending on back-to-school items is expected to reach $26.2 billion in 2019, according to the National Retail Federation (NRF).

Q&A: How Zulily's 'Thrill Fest' Preps Back-to-School Shopping Season with Deals, Sweepstakes

Article
Aug 01, 2019

The back-to-school shopping season is shifting from late- to midsummer, driven largely by events like Amazon Prime Day. Leveraging this change, online retailer Zulily is employing a mobile-focused strategy that pushes consumers to purchase all summer long.

Podcast: Google Hits the Gas, as Amazon Pits for New Tires

Podcast: Google Hits the Gas, as Amazon Pits for New Tires

Audio
Jul 30, 2019

eMarketer principal analysts Nicole Perrin and Andrew Lipsman, along with senior forecasting director Monica Peart, discuss Q2 results for Amazon and Google. They also chat about Equifax's $700 million fine, Amazon delivering packages to your trunk and interesting findings from Prime Day.

Podcast: Amazon Prime Day: Protests, Postponements and Prime Members

Podcast: Amazon Prime Day: Protests, Postponements and Prime Members

Audio
Jul 13, 2019

eMarketer principal analyst Andrew Lipsman dissects what we can expect from Amazon Prime Day 2019. He also discusses why Etsy sellers are getting frustrated and explains what to make of the newest D2C shaving brand.

Walmart, Target Can Expect to Cash In on Prime Day

Walmart, Target Can Expect to Cash In on Prime Day

Article
Jul 09, 2019

It may have started as a holiday manufactured by Amazon, but Prime Day has become one of the biggest shopping events of the year. Nearly every major online retailer—including Walmart, Target and eBay—now offers competing sales during the annual July shopping event. For many Prime Day shoppers, the search for the best deals online doesn’t end with Amazon.

How Wayfair’s Way Day Compares with Last Year, and What Manufactured 'Holidays' Mean for Retailers

How Wayfair’s Way Day Compares with Last Year, and What Manufactured 'Holidays' Mean for Retailers

Article
May 06, 2019

In April, Wayfair celebrated its second annual Way Day, a “holiday” dedicated to better-than-Black-Friday deals. The retailer saw double-digit sales growth over the first Way Day, as well as an increased number of orders and unique customers, according to an April 2019 report from Edison Trends. Better timing, an extended sales period and greater consumer offerings helped the retailer achieve these metrics.

Shopping Holidays Around the World

Shopping Holidays Around the World

Report
Nov 13, 2018

Singles’ Day is the world’s biggest shopping event, and Black Friday is just around the corner. Holiday shopping is a major driver of retail and ecommerce around the world, but spending and which holidays drive the most activity vary by region.

Prime Day Was Dominated By Amazon-Branded Electronics

Prime Day Was Dominated By Amazon-Branded Electronics

Article
Aug 21, 2018

Amazon aggressively discounted its own branded electronics for Prime Day this year, and the strategy seems to have worked as consumers scooped up Amazon Fire and Amazon Echo products.

What Did We Learn from Amazon Prime Day 2018?

What Did We Learn from Amazon Prime Day 2018?

Article
Aug 06, 2018

Amazon Prime Day was just last month, but by hype-cycle standards July might as well be last year. Reports keep coming in, though, and are adding more color to the original narrative. The online giant said more than 100 million products were purchased during the event this year. And it looks like mobile is playing a larger part.

Amazon Prime Day: Not Just Server Glitches

Amazon Prime Day: Not Just Server Glitches

Article
Jul 23, 2018

In the latest episode of the "Behind the Numbers" podcast, eMarketer's Andrew Lipsman and Krista Garcia take a look at some of the key data points and storylines that emerged from this year's Prime Day event.

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