Activision Blizzard Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Activision Blizzard
US Esports 2020
Report
Jul 27, 2020
Esports received heightened media attention during the onset of the coronavirus pandemic. While the publicity helped bring awareness to the growing industry, the pandemic will not have a significant impact on annual esports viewership or advertising revenues in the US.
Mobile In-Game Advertising
Report
Oct 17, 2019
With gaming shifting to mobile, developers increasingly turn to ads, while marketers realize that games can reach a wide array of people.
Holiday Ads Miss Last-Minute Shoppers
Article
Oct 16, 2018
Retailers believe that early birds and primetime shoppers are the most important holiday audience. Procrastinators? Not so much.
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