Over the past year, marketers and consumers have become more aware of location data’s capabilities. This report looks at its growing utility and surrounding privacy concerns.

Advertisers continue to spend on digital formats in the UK, to the detriment of some traditional channels. Brexit is accentuating this trend, with the Google-Facebook duopoly proving to be the biggest winner.

Introducing our new Live Analyst Video Series, exclusive to eMarketer customers.

What happens when you add the letter 'E' to 5G, as AT&T is planning to do by changing the LTE symbol to 5GE?

In the latest episode of "Behind the Numbers," we look at some of the products that debuted at Mobile World Congress this week. Is mobile really a "thing" anymore?

Every Mobile World Conference has phone releases, but some of the phones released this week in Barcelona represent the first batch that will run on 5G, the next-generation telecom network that promises faster speeds and quicker responses.

5G is coming amidst a wave of hype. How much of the hype is warranted? This report takes a look at the reality of 5G and what it will mean for marketers, developers and media companies.

This report provides an overview of the most important technology at CES 2019 and what it means for marketers, now and in the future.

On the latest episode of "Behind the Numbers," we look at the latest smartphone models and anticipate when 5G will finally arrive.

"Do You Have a Second?" is a pint-sized, daily podcast that highlights three new data releases and offers some context--all in five minutes. Here are this week's episodes, packed together for easy listening.

eMarketer's "Do You Have a Second?" is a mini-podcast that offers a quick hit of the latest digital data. Today, we're talking about Super Bowl ads, Nielsen and Google's new cross-device measurement deal, and 5G smartphones.

In the annual Digital Trends report, eMarketer predicts what will matter to marketers in 2019, in areas ranging from voice technology to digital video to the “ad tech tax.” It also notes some buzzed-about topics that won’t achieve trend status next year.

Mobile will continue to attract more ad dollars in 2019. With that in mind, this report presents 10 predictions to help marketers navigate the mobile and media landscape in 2019.

Andy Sriubas, chief commercial officer at Outfront Media, discussed how 5G technology will make digital out-of-home advertising more dynamic.