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2024 Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for 2024

The Daily: GenAI adoption, AI PCs, and will ChatGPT hurt publishers?

Audio
Oct 17, 2023

On today's podcast episode, we discuss how marketers have been adopting generative AI (genAI), what ordinary Americans want from it, and what the genAI frenzy could face in 2024. "In Other News," we talk about how much ChatGPT will hurt publishers now that it has real-time information and what we can expect AI PCs to do differently. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

Disney softens its Hulu talk, but the fight is far from over

Disney softens its Hulu talk, but the fight is far from over

Article
Feb 13, 2023

Is Bob Iger really willing to let Hulu go? The new/old CEO eased up on his predecessor’s aggressive buyout ambitions after a rough quarter.

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