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US Food Delivery App Usage Will Approach 40 Million Users in 2019

By 2021, more than 20% of US smartphone users will order food via an app

July 2, 2019 (New York, NY) – Food delivery apps are rapidly growing in popularity, according to eMarketer’s latest forecast on mobile app usage. This year, these apps will be used by 38.0 million people in the US, up 21.0% over 2018.  By 2021, more than 20% of US smartphone users will use a food delivery app.

We define a food delivery app as a third-party mobile app whose primary function is the ordering of prepared food for delivery (e.g., Grubhub, Uber Eats, DoorDash).

By 2020, food delivery app usage will surpass 44 million people in the US, reaching nearly 60 million by 2023.

“Companies in the food delivery app space are continuing to expand and develop new partnerships with food merchants,” said eMarketer junior forecasting analyst Nazmul Islam.  “As a result, customers can expect more options, which will drive user growth.”

In 2019, DoorDash has the highest share of consumer spending among US food delivery apps at 27.6%, according to research firm Edison Trends. This is closely followed by Grubhub (including Seamless) and Uber Eats, which capture 26.7% and 25.2% of consumer spending in the US, respectively.

 

Methodology
eMarketer’s forecasts and estimates are based on an analysis of quantitative and qualitative data from research firms, government agencies, media firms and public companies, plus interviews with top executives at publishers, ad buyers and agencies. Data is weighted based on methodology and soundness. Each eMarketer forecast fits within the larger matrix of all its forecasts, with the same assumptions and general framework used to project figures in a wide variety of areas. Regular re-evaluation of available data means the forecasts reflect the latest business developments, technology trends and economic changes.

 

About eMarketer
Founded in 1996, eMarketer is the first place to look for research about marketing in a digital world. eMarketer enables thousands of companies worldwide to understand marketing trends, consumer behavior and get the data needed to succeed in the competitive and fast-changing digital economy. eMarketer’s flagship product, eMarketer PRO, is home to all of eMarketer’s research, including forecasts, analyst reports, aggregated data from 3,000+ sources, interviews with industry leaders, articles, charts and comparative market data. eMarketer’s free daily newsletters span the US, EMEA and APAC and are read by more than 200,000 readers globally. In 2016 eMarketer, Inc. was acquired by European media giant Axel Springer S.E.

 

For more information, contact:

Douglas Clark
Global Director of Public Relations
646-863-8807
dclark@emarketer.com

Corinne Weir
Public Relations Coordinator
646-863-8814
cweir@emarketer.com

Posted on July 2, 2019.