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eMarketer Unveils New Single-Sign-On Application for Okta

Will Seamlessly Integrate User Experience

New York, NY (March 10, 2016) – As the first place to look for intelligence about the digital marketplace, eMarketer announced a new single-sign-on application for Okta, a leading provider of identity and mobility management for the cloud and mobile enterprise.

The application enables eMarketer customers to access its product quickly and seamlessly via Okta. It provides eMarketer subscribers with a single set of credentials, giving them access to enterprise apps in the cloud, on mobile and on-premises. Okta uses identity information to grant people access to applications on any device at any time, while still enforcing strong security protections.

eMarketer subscribers who already use Okta’s platform can take advantage of this partnership by more easily accessing eMarketer’s vast research database via Okta.

“This is all about providing customers with more ways to access vital information about the digital marketplace,” says eMarketer’s VP of product Clark Fredricksen.  “Our goal is to make it as easy as possible for customers to access the information they need.  It also means they get more value from their eMarketer investment.”


About eMarketer

Founded in 1996, eMarketer is the first place to look for research about marketing in a digital world.  More than 200,000 professionals at thousands of companies worldwide rely on eMarketer research because of our rigorous approach of aggregating and analyzing information from more than 3,000 global sources.  The result is eMarketer data, reports and insights that enable professionals to understand marketing trends, consumer behavior and get the data needed to develop winning strategies.


Posted on March 10, 2016.