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eMarketer: UK Programmatic Display Ad Spending Will Surpass £2 Billion in 2016

Automated ads will account for nearly 60% of UK digital display market in 2015

LONDON, UK (September 3, 2015) — According to new figures from eMarketer, UK programmatic digital display ad spending will grow 66.2% to reach £1.80 billion ($2.96 billion) this year, accounting for more than half (59.0%) of the UK display advertising market for the first time. Additional double-digit growth will push spending toward £2.5 billion ($4.12 billion) in 2016, eMarketer expects.

This forecast will be featured in an upcoming eMarketer report, “UK Programmatic Advertising Forecast: Automated Trading Dominates Digital Display Ad Spending.” This report includes eMarketer’s first forecasts for UK programmatic digital display ad spending, as well as an analysis of how automated trading has evolved in the UK and how it is on track to dominate digital display ad spending.

Read the full press release on our UK programmatic forecasts.

For more information:

Douglas Clark
PR Manager, North America

Denise Duffy
PR Director, EMEA/APAC

Posted on September 3, 2015.