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Chime is the No. 1 Neobank in the US

Current is set to surpass Aspiration to become No. 2

June 2, 2021 (New York, NY) – Neobanks, the digital disruptors of the fintech world, will see the number of US account holders* reach 20.2 million by the end of 2021, more than double the number just two years ago, according to our inaugural Insider Intelligence forecast for digital-only banks Neobank Chime, which was founded in 2013, is well ahead of its competitors. It will hold steady as the industry leader, but there will be a shift this year for the No. 2 spot.

Chime will have 13.1 million US account holders this year, up 30.7% over last year. By 2025, it’s expected to reach 22.7 million account holders, increasing its lead over competitors through the end of the forecast period.

“Chime has attracted hundreds of thousands of new users each month over the past year, largely because of its responsiveness to customer needs,” said Oscar Bruce Jr., eMarketer senior forecasting analyst at Insider Intelligence. “Last year, it gave users access to their stimulus checks up to five days before they were scheduled to be released.”

Meanwhile, Current is in a distant second with 4.0 million US account holders this year, almost doubling its 2020 figure of 2.1 million. We expect it to be in the No. 2 position behind Chime for the remainder of the forecast period. Current has grown at a rapid pace since it started offering personal checking accounts in early 2019.

“Current offers free checking accounts with no overdraft fees, early processing of paycheck direct deposits, and point rewards on debit card purchases, among other benefits and services,” Bruce said. “It has attracted a young base of customers with an average age of 27, about half of whom have never had a bank account before.”

This year, Current will take Aspiration’s previous ranking, bumping it down to No. 3. Aspiration will have 3.0 million US account holders and is on track to more than double that figure by the end of 2025. Rounding out the top four players is Varo, with 2.7 million users this year. By 2025, it will grow its user base to 6.4 million, equaling that of Aspiration.

 

*individuals who hold at least one account at an independent, digitally native, digital-only bank that either has a banking license or operates on a licensed bank’s platform (such as Chime or Varo in the US, Monzo in the UK, and Koho in Canada); account holders are not necessarily exclusive customers of a given bank and may hold accounts at more than one neobank

 

 

Methodology

Insider Intelligence forecasts and estimates are based on an analysis of quantitative and qualitative data from research firms, government agencies, media firms and public companies, plus interviews with top executives at publishers, ad buyers and agencies. Data is weighted based on methodology and soundness. Each eMarketer forecast fits within the larger matrix of all its forecasts, with the same assumptions and general framework used to project figures in a wide variety of areas. Regular re-evaluation of available data means the forecasts reflect the latest business developments, technology trends and economic changes.

 

About Insider Intelligence 

Formed in 2020 from the combination of eMarketer and Business Insider Intelligence (BII), Insider Intelligence aims to be the world’s leading research service focused on digital transformation. Insider Intelligence enables thousands of global industry leaders to understand the critical trends and developments affecting their business in the short and long term. Each year, Insider Intelligence produces nearly 300 reports, 7,000 charts, 1,500 newsletters, and 200 forecasts across the Advertising & Marketing, Consumer Demographics, Social Media, Video, Mobile, Ecommerce & Retail, Telecoms & Technology, Financial Services, and Digital Health industries. Insider Intelligence is owned by European media giant Axel Springer S.E. 

 

If you are interested in reading the full report, please reach out directly.

For more information, contact:

Douglas Clark
Global Director of Public Relations
646-863-8807
dclark@emarketer.com

Corinne Weir
Public Relations Coordinator
646-863-8814
cweir@emarketer.com

Posted on June 2, 2021.