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EMARKETER Announces 2026 Ad Buyer Strategies Summit in New York City
Summit convenes industry leaders for a full day of data-driven insights, including EMARKETER’s spring advertising forecasts, ad strategies for commerce media, streaming, CTV, and the latest on the AI transformation of search.
New York (May 7, 2026)— EMARKETER today announced its 2026 Ad Buyer Strategies Summit, a premier in-person event designed for senior media buyers, brand marketers, agency leaders, and ad tech executives navigating the rapidly evolving advertising landscape.
The summit takes place on May 14, 2026, at City Winery in New York, and will debut EMARKETER’s highly anticipated spring advertising forecasts, offering attendees an early look at critical market trends shaping the year ahead.
“The Ad Buyer Strategies Summit is built for leaders who need clarity in a complex, fast-moving environment,” said EMARKETER CEO Matthias Braun. “By combining our proprietary data and expert insights, with real-world
perspectives from brands and agencies, this year’s summit will focus on delivering actionable, data-backed strategies that equip decision-makers to plan with the tools they need to make confident, effective advertising decisions.”
Programming includes analyst-led presentations, panel discussions, and spotlight sessions exploring key topics on commerce media, connected TV (CTV), streaming, and the transformation of search through AI, including:
Keynote Fireside Chat with NBCUniversal’s Mark Marshall on this year’s Upfronts
Keynote Fireside Chat with Digitas’ Liane Nadeau on how buy-side planning and investment are changing, and where AI-based innovation is starting to make an impact
2026 Ad Spending: Where Momentum is Building and What that Means for the Future. EMARKETER’s spring advertising forecasts, breaking down where ad dollars are flowing, which channels are accelerating, and how buyer priorities are shifting
The AI Ad Race Is On, and Here’s Where it’s Going: Key data on how AI-driven search, chatbots, and agentic systems will change discovery and redirect ad dollars, including where traditional search faces pressure, how monetization models will evolve, and how advertisers should adapt.
The EMARKETER Ad Buyer Strategies Summit is part of EMARKETER’s broader portfolio of live and virtual events that deliver exclusive, data-driven insights into advertising, marketing, and commerce trends.
For more information and to register, visit: https://www.emarketer.com/events/summit/2026-ad-buyer-summit/
If you are a member of the press and would like information on complimentary in-person and virtual tickets, please contact Steve Severinghaus at [email protected]
EMARKETER is the go-to provider of forecasts, data, and insights across the marketing & advertising, and ecommerce fields. We empower companies to make informed decisions that maximize revenue, optimize spend and anticipate digital disruption by providing actionable forecasts and context from expert analysts, carefully vetted data sources and our proprietary research methodology. EMARKETER is a division of Axel Springer S.E.
Media Contact:
Steve Severinghaus
[email protected]
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